Database Marketing Analyst; Data Science - Hybrid

Database Marketing Analyst (Data Science) - Hybrid Job Description

COMPANY OVERVIEW: The Globe and Mail is a national icon and one of Canada's most recognized media brands. We proudly serve as a trusted destination for Canadians seeking the highest caliber of journalism, and we've garnered international acclaim for our data visualization, design, and creative storytelling. We are committed to fostering diversity and inclusivity by reflecting all Canadians in both the stories that we tell and the composition of our workforce.

We are proud partners with organizations like Indigenous Works, Pride at Work, the Canadian Centre for Diversity and Inclusion, and we are a signatory of the Black North Initiative. Recognizing the importance of work-life balance, we offer flexible work arrangements and support programs. We also invest in our employees' growth through training and mentorship opportunities, enabling you to expand your skills and embrace new challenges.

No matter your position at The Globe, you'll be an integral part of an organization dedicated to making a positive difference in Canada. Join us.

POSITION OVERVIEW: The Globe and Mail is seeking an experienced Database Analyst, Database Marketing (Revenue) to support our subscriber growth, engagement, and revenue strategies in a highly competitive digital landscape. Reporting to the Manager, Database Marketing, this role is responsible for building and maintaining high‑quality customer audiences, enabling data‑driven multi‑channel marketing initiatives, and delivering actionable insights that improve subscriber experiences. The successful candidate will leverage advanced SQL, Customer Data Platforms (CDPs), and disparate customer data sources to power personalized campaigns across email, web, app, and off‑platform digital channels.

This role plays a critical part in automating campaign workflows, ensuring data accuracy and privacy compliance, and acting as a steward of subscriber data quality. This is an existing vacancy, and this position is a hybrid role based in Toronto.

KEY RESPONSIBILITIES:

• Translate business and marketing requirements into executable database‑driven marketing campaigns, primarily for email and digital channels.
• Build and maintain accurate and scalable audience segments using customer profile, transactional, and behavioral data.
• Support a comprehensive subscriber contact strategy, including preference management, exclusions, and consent requirements.
• Design and implement customer journeys that support acquisition, retention, engagement, and revenue goals.
• Leverage the Customer Data Platform to deliver personalized and targeted customer experiences.
• Consolidate and harmonize data from multiple CEM, CRM, and digital data sources to support journey execution.

• Design and execute test‑and‑learn frameworks, including A/B testing and target vs. control campaigns across channels.
• Perform end‑to‑end quality assurance to ensure campaign logic, data outputs, and creative assets align with business requirements.
• Identify efficiencies, risks, and optimization opportunities throughout the campaign lifecycle.

• Analyze campaign performance using SQL, Tableau, and Amplitude, identifying trends, insights, and areas for improvement.
• Produce both ad‑hoc and recurring reporting to support revenue and engagement objectives.
• Clearly communicate insights and recommendations to internal stakeholders to inform future strategy.
• Partner with application development and analytics teams to support database design, coding standards, and QA processes.
• Ensure all marketing data outputs are accurate, compliant, and privacy‑safe.
• Act as an advocate for subscriber data protection, data hygiene, and compliance with privacy legislation.

QUALIFICATIONS &

EXPERIENCE:

Required

• Bachelor’s degree in Computer Science, Data Analytics, Database Marketing, or a related field.
• 3-5 years of experience performing database analytics or marketing operations supporting customer acquisition, retention, and engagement.
• Advanced SQL skills (Oracle SQL / PL‑SQL), including automation of scheduled jobs and…