WPP CRM Application Manager

Position: WPP CRM Application Manager Role
Join WPP Enterprise Solutions as a CRM Application Manager to foster client success through innovative use of Adobe technologies. Guide teams and optimize marketing campaigns at scale.

In this role, you'll lead a talented team while driving the effective use of Adobe Experience Cloud. Your responsibilities include enhancing processes, implementing tailored solutions, and steering the activation of new features. You'll ensure the right technical requirements are met to meet client business objectives through valuable collaboration.

Key Responsibilities:

• Drive adoption of Adobe applications for elevated client experiences

• Configure and implement efficient business rules within platforms

• Test and ensure reliability of new features in Adobe environments

• Translate marketing needs into technical specifications for Adobe

• Build audience segments and manage data integrity

Requirements:

• 7+ years in marketing technology and application consulting

• Leadership experience in managing technical teams

• Strong background in campaign management and automation

• Subject matter expertise in major marketing platforms

• Comprehensive understanding of campaign execution processes

Shape the future of marketing technology as a CRM Application Manager at WPP.
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