Digital Optimization Manager

Position: Digital Optimization Manager Role
Elevate the digital sales journey as a Digital Optimization Manager. Focus on funnel performance, A/B testing, and customer journey enhancements in this pivotal role across various teams.

This position demands expertise in digital sales, e-commerce, analytics, and experimentation. The Manager, Digital Optimization will analyze customer drop-offs, improve conversion rates, and support test-and-learn initiatives. Working with Product, Marketing, and Technology teams, you'll identify performance issues and drive measurable improvements across channels.

Key Responsibilities:

• Monitor digital funnel performance and identify trends

• Manage A/B testing roadmap and ensure readiness

• Translate insights into actionable optimization recommendations

• Support journey personalization across demographics

• Develop business cases and prioritize enhancements

Requirements:

• 7+ years of relevant digital experience preferred

• Proficient in digital analytics tools and methodologies

• Experience in A/B test design and reporting

• Collaborative experience with cross-functional teams

• Insurance or financial services experience is an asset

Lead improvements in digital sales performance and enhance customer experiences through strategic analysis and execution.
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