Director of Analytics and Media Strategy

Lead innovative media strategies as the Director of Media and Analytics at RBC in Toronto, Canada. Drive data-driven decisions and oversee a dynamic team, focusing on optimizing marketing performance.

RBC is seeking an experienced Director, Media and Analytics to spearhead measurement infrastructure across its RBCx practice. With 8-12 years in marketing analytics and proven hands-on expertise in SQL and Python, you'll develop strategies for budget allocation, measurement frameworks, and optimization across digital channels. This leadership role involves mentoring a team of managers while shaping the future of marketing initiatives at RBC.

Key Responsibilities:

• Own marketing measurement effectiveness across digital channels

• Develop data pipelines and tracking solutions for insights

• Establish budget allocation frameworks linked to ROI

• Lead A/B testing and audience segmentation optimization

• Model a test-and-learn culture through analytics insights

Requirements:

• 8-12 years in marketing analytics and media

• Proficiency in SQL, Python, and tag management systems

• Experience with multi-brand paid media and budget management

• Strong grasp of experimental design and AI/ML in marketing

• Exceptional communication for technical and executive audiences

Elevate your career by leveraging your data-driven expertise to influence marketing outcomes at RBC.
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