Publicis Senior Analyst - CRM Insights

Drive impactful CRM strategies as a Senior Analyst with Publicis in Canada. Focus on providing actionable insights through data analysis for both B2B and B2C clients.

This role within the Data & Insights Team will see you synthesizing complex data to influence client business strategies. Working alongside a Senior CRM Strategist, you'll ensure that your analyses support effective marketing campaigns and optimization efforts. Your proactive and strategic thinking will set the standard for actionable insights.

Key Responsibilities:

• Aggregate and analyze data to improve client CRM strategies

• Collaborate closely with clients to present findings

• Lead analytics projects with precision and detail

• Create and maintain dashboards and visual reports

• Drive insights for email, SMS, and other campaigns

Requirements:

• 4-5 years in CRM analytics, preferably in an agency

• Solid understanding of Account Based Marketing

• Proficient in SQL, Python, and structured datasets

• Experience with Power BI and Tableau visualizations

• Strong analytical skills and attention to detail

Utilize your analytical prowess to shape client strategies effectively with Publicis.
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