Marketing Specialist

5+ years of hands‑on experience in digital analytics implementation, tag management, or marketing technology operations, with clear ownership of Adobe Launch or Adobe Experience Platform Data Collection
Deep expertise in Adobe Launch, including rules, data elements, extensions, environments, publishing workflows, and governance practices
Strong experience implementing Adobe Analytics, including solution design, variable mapping, event tracking, QA validation, and audit remediation

Experience with Adobe Web SDK, data layer design, and integrations across Adobe solutions such as AEM, Adobe Target, CDP, or related platforms
Ability to create implementation documentation such as SDRs, technical specifications, testing evidence, and taxonomy standards
Demonstrated success translating business requirements into scalable technical solutions and coordinating delivery across marketing, analytics, and IT teams
Essential Experience & Qualifications   Bachelor’s degree in marketing, information systems, analytics, computer science, or a related field
Adobe Launch or Adobe Data Collection certification strongly preferred
Experience establishing scalable data layers and measurement taxonomies for complex website ecosystems
Experience supporting or evaluating Adobe Customer Journey Analytics (CJA), Adobe Experience Platform (AEP), or related journey analytics capabilities is strongly preferred
Excellent analytical, communication, and stakeholder management skills, with the ability to lead implementation conversations across technical and non-technical teams
Strong project and program management discipline, including prioritization, documentation, and execution against measurable outcomes

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