Senior Associate, Paid Media

Senior Associate, Paid Media  The Senior Associate, Paid Media will be responsible for supporting the day-to-day management of clients’ paid media activities across a variety of platforms and initiatives. This position will heavily focus on paid social but will also have the opportunity to flex into other channels including paid search, programmatic, content partnerships and more. This person will help manage the execution, optimization, reporting, and administrative upkeep of paid media campaigns, and will support more senior team members and Account teams during the development and presentation of media plans.
Responsibilities   With support from a manager, assist in development of strategic media plans that drive their client’s business
Translate paid elements included in integrated program plans into tactical media plans; work with cross-functional teams to create and maintain media campaign details
Work with third-party paid media vendors and platforms to set up, manage, and optimize paid media campaigns
Implement, manage, and optimize paid media campaigns across self-serve platforms such as Meta, Linked In, Tik Tok, Reddit, Pinterest, Google Ads, etc.
Leverage advertising technology and data automation tools to assist in performance analysis and optimization of Paid Media channels
Track operational performance of multiple accounts, ensuring quality work, deadline, and budget adherence
Serve as daily internal account team, vendor, and client contact when appropriate; address account team, vendor, and client issues thoughtfully and effectively
Consistently produce high-quality internal and external campaign reporting
Build relationships with emerging technology, media, and internal business partners to meet client needs
Contribute to business growth through building a network of industry contacts, participating in relevant professional organizations, and sharing best practices and case studies within the Edelman network
Commit to continuous learning and improvement of leadership skills; set and pursue stretch goals
Qualifications   3+ years of relevant experience in paid media, preferably in an agency environment with specialization in paid social
Proven track record analyzing paid media campaign performance and developing and implementing optimization recommendations
Expertise with Meta ad manager, Linked In campaign manager, Tik Tok ad manager, etc.
Strong data analytics, Microsoft Excel and Power Point skills
Proven ability to manage multiple small or medium-size projects simultaneously
Strong writing, editing and client interaction skills
Working knowledge of web analytics platforms such as GA4
Strong communication skills, analytical abilities, perform well under pressure, and be a team player
Be a self-starter, energized by problem-solving, excel in a collaborative environment, and proactively offer suggestions to build, shape, and improve processes
Experience in other Paid Media channels such as Programmatic and Paid Search is a plus
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