Hybrid Senior Marketing Data Scientist

Transform marketing measurement with a globally recognized financial software leader in a hybrid Senior Marketing Data Scientist role in Toronto. Drive actionable insights through deep analytics expertise in this contract position.

This 12-month contract requires a seasoned Senior Marketing Data Scientist to partner with teams across Marketing, Product, Finance, and Analytics. Your focus will be on optimizing marketing investments through econometric modeling, attribution, and effective experimentation strategies. You will utilize AI-powered tools and modern techniques to enhance marketing analytics capabilities.

Key Responsibilities:

• Lead analytics for various digital marketing channels

• Build and enhance scalable marketing data foundations

• Execute robust measurement strategies like A/B testing

• Develop Media Mix Models for effective budget allocation

• Build forecasts to predict customer acquisition and revenue

Requirements:

• 5+ years in Marketing Analytics or similar fields

• Expertise in A/B testing and causal inference

• Proficient in SQL and Python or R

• Experience with Adobe Analytics, Google Analytics, and similar tools

• Bachelor’s degree in a quantitative field

Leverage your analytics skills to influence senior leaders and drive impactful decisions in a collaborative environment.
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