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Programming Manager, eBay

Job in Toronto, Ontario, M5A, Canada
Listing for: 0076 eBay Canada
Full Time position
Listed on 2026-07-20
Job specializations:
  • IT/Tech
    Ecommerce
Job Description & How to Apply Below
Position: Programming Manager, eBay Live

At eBay, we're more than a global ecommerce leader — we’re changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than 190 markets around the world. We’re committed to pushing boundaries and leaving our mark as we reinvent the future of ecommerce for enthusiasts.

Our customers are our compass, authenticity thrives, bold ideas are welcome, and everyone can bring their unique selves to work — every day. We're in this together, sustaining the future of our customers, our company, and our planet.

Join a team of passionate thinkers, innovators, and dreamers — and help us connect people and build communities to create economic opportunity for all.

eBay Live is a new way to sell on eBay, where sellers and buyers interact live on video. eBay Live brings the energy and interactivity of live video commerce to one of the world’s largest marketplaces. It’s a platform where sellers stream in real-time to connect with buyers, answer questions, showcase products, and drive sales in a dynamic, interactive format. Buyers experience a new, immersive way to discover and purchase products through trusted, human-centered engagement.

eBay Canada has a very entrepreneurial atmosphere with the feeling of a start-up, but the resources (via our global teams) of an established company – the best of both worlds.

About the team and the role:

We are seeking a Programming Manager to lead content strategy, show programming, and program operations for eBay Live Canada. This role sits within the Canadian eBay Live organization, reporting to the LIVE Country Manager. As Programming Manager of live shows on eBay Live, you will play a highly visible, cross-functional role at the center of our event production ecosystem—shaping compelling live content while building the systems, processes, and partnerships that ensure every event is relevant, timely, engaging, operationally ready, and commercially impactful.

Why Join this Team:

This role will rely on influence, coordination, and partnership to activate seller communities, develop and manage the live content calendar, and drive program success across categories such as Collectibles, Fashion, and more. Working closely with Producers, Marketing, Category, Product, and Live Ops, you will help ensure every live event is thoughtfully planned, properly resourced, and executed seamlessly. You will also lead the operational frameworks that support live programming at scale—managing launch readiness, aligning cross-functional customers, tracking dependencies and risks, and continuously improving the processes that power eBay Live Canada.

What you will accomplish:

  • Develop a strong understanding of buyer needs, category trends, and culturally relevant moments to build a calendar of live events and selling franchises that drive repeat viewership and Gross Merchandise Volume (GMV).

  • Develop and lead the eBay Live Canada content calendar, identifying and scheduling livestream events that align with seasonal moments, category priorities, and cultural trends.

  • Build scalable programming frameworks, from one-off flagship events to recurring show formats, that align with eBay’s brand and drive repeat engagement.

  • Collaborate with top sellers, agencies, and internal teams, including Category, Marketing, and Business Development, to ensure a continuous pipeline of engaging content and scalable seller participation.

  • Act as a key connector between Category Management and Marketing, ensuring programming decisions reflect both strategic business priorities and buyer-centric storytelling.

  • Foster a buyer-first approach in content planning by identifying the right sellers, products, themes, and show formats to create compelling, curated live experiences.

  • Own end-to-end program management for live events, seasonal campaigns, and tentpole moments, ensuring timelines, deliverables, and dependencies are clearly defined and managed.

  • Build and maintain programming calendars, readiness trackers, process documentation, and operating rhythms to support efficient planning and execution across the live event ecosystem.

  • Partner with internal and external production resources, agency…

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