Senior Marketing Operations Manager

• Act as the administrator and technical owner for Homebase’s marketing technology stack (CDP, marketing automation, ad‑tech integrations, tracking pixels and tags, web behavior analytics, and AI search visibility).
• Maintain stack reliability and data accuracy, monitoring and troubleshooting ad platform integrations (Meta CAPI, Google Ads, Apple Search Ads) to ensure consistent event delivery and attribution accuracy.
• Implement marketing tags for new channels and partners to support cross‑functional needs.
• Co‑own GTM data quality with Rev Ops and Analytics; document configurations, architecture, and best practices.
• Build and manage audiences and target segments across marketing channels.
• Partner with Analytics on attribution tooling and data flow accuracy to ensure models have the right inputs.
• Oversee data governance across systems, ensuring data is current and accurate.
• Partner with Rev Ops to integrate marketing data into Salesforce and ensure key Salesforce events flow back into the marketing tech stack for campaign and attribution visibility.
• Support lifecycle automation and campaign workflows to improve speed to market.
• Identify redundant tools, fields, or data events and recommend simplifications and consolidation opportunities to Rev Ops leadership.
• Serve as the primary project owner of marketing operations projects, driving cross‑functional results.
• Operate within the Rev Ops sprint framework to prioritize, plan, and deliver on stack initiatives.
• Surface risks and dependencies early and align Marketing, Rev Ops, Analytics, and Data Engineering on execution.

• 5–8 years in Marketing Operations or Marketing Technology (agency or B2B SaaS background welcome).
• Hands‑on admin experience with automation tools (Iterable, Hub Spot, Marketo).
• Experience with CDP tools (Amplitude CDP, Segment), CRM (Salesforce), and data integrations.
• Knowledge of pixels, tags, UTM tracking, and ad platform integrations.
• Exposure to web behavior analytics (Hotjar or similar) and emerging AI‑search/answer‑engine visibility tools (Profound or similar) is a plus.
• Ability to map end‑to‑end marketing data flows and understand integration dependencies.
• Comfortable QA‑ing data flows and interpreting campaign metrics (not required to build models).
• Proven track record of leading marketing ops projects and driving cross‑functional alignment.
• Skilled at translating technical concepts for non‑technical stakeholders and building trust across teams.
• A curiosity for how systems connect and a drive to continuously improve them.
• Leverages AI tools for documentation, workflow QA, and data consistency checks.

Demonstrates expertise in managing marketing technology stacks, ensuring data accuracy, and driving cross‑functional collaboration. Proficient in marketing automation, data governance, and integrating marketing data with CRM systems.

• Iterable
• Hub Spot
• Marketo
• Amplitude CDP
• Salesforce