Director of CRM and Lifecycle Strategy

Advance your career as the Director of CRM and Lifecycle Strategy at RBCx, leading innovative client communication across email and SMS. Your expertise will shape campaign development and effective user journeys.

In this pivotal role, you will guide the strategy for communicating with clients through various digital channels. Oversee a team of about 12 specialists while optimizing lifecycle strategies to enhance engagement and retention. You will also implement technology configurations to support RBCx's expanding growth and ensure effective governance across communication channels.

Key Responsibilities:

• Own the strategy and optimization of client communication journeys

• Develop audience segmentation frameworks for targeted messaging

• Create strategic technology roadmaps anticipating organizational needs

• Establish data governance and deliverability standards

• Implement testing methodologies to improve conversion rates

Requirements:

• 8-12+ years in CRM or digital marketing

• 3+ years leading multidisciplinary teams

• Experience with enterprise CRM platforms

• Strong technical fluency and communication skills

• Expertise in data architecture and journey orchestration

Harness your CRM and leadership skills to drive impactful strategies at RBCx.
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