Customer First GEO Content Specialist

GEO Content Specialist

Okta is seeking a highly proficient GEO Content Specialist to execute content-focused Generative Engine Optimization (GEO) strategies for Okta and Auth
0. This mid-level individual contributor role focuses on ensuring content is optimized for visibility and retrieval in the evolving landscape of AI Search, GEO, and AEO.

• Execute content optimization strategy to promote retrievability by LLMs.
• Develop and refine content blocks that are machine‑parsable and align with semantic density and emerging AI answer formats.
• Ensure content structured with schema.org and JSON‑LD is machine readable while meeting brand and quality standards.
• Identify opportunities through GEO prompt data analysis, competitive research, and creative content needs.
• Apply concepts such as vector embeddings, RAG, grounding, chunks, passages, and citations in daily content work.
• Utilize a data‑driven approach to track content performance, analyze SEO and GEO key metrics, and provide actionable insights to stakeholders.
• Collaborate with Customer First teams to publish optimized content on schedule and maintain quality.

• 2+ years professional experience in SEO and content strategy, with a focus on content optimization.
• Understanding of how content is rewarded by LLMs and modern search algorithms.
• Familiarity with GEO concepts and role of LLMs in search.
• Experience with SEO platforms such as STAT, SEMRush, Lumar/Deep Crawl, Looker Studio, Google Analytics, Google Search Console, Screaming Frog, Profound, and related tools.
• Proficiency in data analysis and performance tracking.
• Strong communication skills for articulating content requirements and results.
• Experience with HTML, Salesforce Experience Builder, or similar enterprise‑level systems.
• Background in post‑Sales roles, IAM, B2B marketing, SaaS, or cybersecurity is preferred.

Annual base salary range for candidates located in Canada: $73,000 — $100,100 CAD. Okta offers equity (where applicable), bonus, and benefits including health, dental, vision insurance, RRSP with a match, healthcare spending, telemedicine, paid leave, and parental leave. For more information, visit

Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. Okta also considers applicants with arrest and conviction records, consistent with applicable laws. If reasonable accommodation is needed, please use the provided form.