Sr. Manager, Digital Experience, MarTech Product

Location

100 Queens Quay East, 9th Floor, Toronto

1

$83,275.00 - $

Reporting to the Director, Ecommerce Product Management, you will help drive our marketing technology (Mar Tech) strategy as part of the evolution of personalization. You will also manage the roadmap, prioritization, and delivery of Mar Tech solutions. These solutions will enhance customer experiences, optimize digital properties, and support data-driven marketing initiatives. You will collaborate with cross-functional teams to ensure alignment with business goals and deliver innovative solutions that meet evolving customer expectations.

If you are passionate about driving marketing technology strategy and advancing personalization, then this role is for you!

• Define and maintain the Mar Tech product vision, strategy, and roadmap in alignment with the business personalization and organizational goals.
• Collaborate with stakeholders to identify business needs, prioritize features, and ensure alignment with customer experience objectives.
• Conduct market research and competitive analysis to identify trends and opportunities in Mar Tech.
• Ensure the Mar Tech roadmap supports the integration of tools such as Adobe Journey Optimizer, Target, and Pegasystems.
• Act as the primary liaison between business stakeholders, IT teams, and external vendors to gather and document requirements.
• Facilitate workshops and meetings to understand business needs and translate them into actionable product features or enhancements.
• Work closely with Marketing and Digital Experience teams to ensure Mar Tech solutions meet their needs.
• Partner with Insights, Analytics, and data governance teams to ensure compliance with data privacy and security standards.
• Collaborate with Product development teams to ensure delivery of Mar Tech solutions, adhering to Agile methodologies.
• Prioritize and manage the product backlog, ensuring alignment with business priorities.
• Oversee the testing and deployment of Mar Tech solutions, ensuring they meet quality standards and business requirements.
• Monitor and report on the performance of Mar Tech platforms, identifying areas for improvement.
• Develop and deliver training materials to ensure end-users understand and can effectively use Mar Tech tools.
• Support change management initiatives to drive adoption of new Mar Tech solutions across the organization.

• Bachelor’s degree in Marketing, Business (Commerce), Computer Science, Information Systems, or a related field.
• 7+ years of experience in product ownership, marketing technology, or a related field.
• Certified Scrum Product Owner (CSPO) or equivalent Agile certification is an asset.
• Strong understanding of Mar Tech platforms and their integration with business processes.
• Experience with Mar Tech platforms like Adobe, Salesforce, Hubspot, Braze, and/or customer data platforms (CDPs) is preferred.
• Excellent communication and stakeholder management skills.
• Proficiency in Agile methodologies and tools such as Jira.
• Analytical and problem‑solving skills with a focus on data‑driven decision‑making.

• Health/Dental Benefits
• Access to an Employee & Family Assistance Program
• A Defined Benefit Pension
• Discounts on products and services via Workperks

The LCBO is an equal opportunity employer and committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility of Ontarians with Disabilities Act.