Director of Search Strategy

Position: Director of Search Strategy at CIBC
Lead CIBC's search strategy as Director of Search and Generative Visibility in Toronto. This hybrid role emphasizes SEO, AI-driven visibility, and collaboration to enhance client discovery.

CIBC seeks a strategic leader to drive its organic search efforts within the Marketing team. As Director, you will enhance the bank's presence on traditional and emerging search platforms, leveraging your technical SEO and content strategy expertise. This position involves agile teamwork and a commitment to shaping how Canadians access CIBC's products and services.

Key Responsibilities:

• Own CIBC’s enterprise SEO strategy across all digital properties

• Conduct technical SEO audits and optimize Core Web Vitals

• Develop strategies for AI-generated content visibility

• Collaborate with cross-functional teams to embed SEO practices

• Manage relationships with external SEO agencies and vendors

Requirements:

• 8+ years in SEO with technical and content specialization

• Proficient in SEO tools like Google Search Console and SEMrush

• Experience working in agile environments and ceremonies

• Strong ability to communicate technical concepts

• Familiarity with regulatory considerations in financial services

Drive CIBC’s search visibility through innovation, collaboration, and deep technical expertise in Toronto.
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