Integrated Media Buyer

About the Role

We're looking for an Integrated Media Buyer to join our growing team. In this role, you'll execute, optimize, and report on digital media campaigns across multiple channels while supporting media planning and ensuring campaigns are accurately tracked and measured. You'll work closely with planners, account managers, clients, and media vendors to deliver high-performing campaigns across a variety of industries.

This role is ideal for someone who is analytical, detail-oriented, and eager to grow in a fast-paced agency environment.

• Execute and manage digital media campaigns across Google Ads, Meta, Linked In, Tik Tok, Amazon DSP, and programmatic platforms (e.g., DV360).
• Monitor campaign performance and implement ongoing optimizations to improve KPIs and maximize campaign performance.
• Manage campaign pacing, budgets, quality assurance, and troubleshoot delivery issues.
• Prepare weekly, monthly, and campaign-end performance reports with actionable insights and recommendations.
• Assist with media planning, audience research, budget allocation, forecasting, and campaign recommendations.
• Set up, validate, and troubleshoot conversion tracking using Google Tag Manager (GTM), Google Analytics 4 (GA4), pixels, and platform-specific conversion tags to ensure accurate campaign measurement.
• Support vendor negotiations, including requesting proposals, evaluating media opportunities, securing competitive rates, and coordinating campaign deliverables with media partners.
• Collaborate with internal teams, clients, and media vendors to resolve campaign, tracking, attribution, and measurement issues.
• Stay up to date on digital advertising trends, platform updates, and industry best practices.

• 1–2 years of experience in a media agency or digital marketing agency.
• Hands‑on experience managing campaigns across Google Ads, Meta Ads Manager, Linked In Ads, Tik Tok Ads, Amazon DSP, and programmatic platforms (DV360 preferred).
• Experience implementing and troubleshooting Google Tag Manager (GTM), Google Analytics 4 (GA4), and conversion tracking.
• Understanding of paid search, paid social, display, video, programmatic, and retail media advertising.
• Experience with campaign reporting, optimization, and performance analysis.
• Strong analytical skills with excellent attention to detail.
• Ability to manage multiple campaigns and deadlines in a fast‑paced agency environment.
• Excellent written and verbal communication skills.

• Google Ads Search Certification
• Google Ads Display Certification
• Google Analytics 4 (GA4) Certification
• Meta Certified Digital Marketing Associate or Meta Media Buying Professional
• Amazon DSP Certification (preferred)
• Display & Video 360 (DV360) Certification (preferred)
• Campaign Manager 360 Certification (nice to have)

Empathy is a media agency built for a world shattered into infinite cultures. In the interest economy, relevance unlocks growth. Content and media are inseparable.

We are a team as diverse and nuanced as the current zeitgeist, in relentless pursuit of life beyond advertising.

Trust Above Everything:
Earn it by speaking truth, even when it is uncomfortable.

Creativity Is a Discipline:
Study culture. Generate more ideas than needed. Share unfinished thinking. Ask:
Would people care about this if no media budget existed?

Financial discipline is freedom:
Growth alone is never the objective. Every dollar strengthens our clients, our team, and our future.

Excellence Is a Choice:
Humility over ego. Curiosity over certainty. Ownership over excuses. Perfection may be unattainable. The pursuit of it is not.

Execution is everything:
Over prepare. Over communicate. Codify what works. Adjust what does not.

Before any work leaves our shop, we ask:

Did it build trust?

Did it improve thinking?

Did it move the business forward? Ours and our clients.

Did it raise our standard?

Does it delight us? Would it delight our client?

If the answer to any question is no, the work is not finished.

We choose to build a place whose work earns the respect of our clients, our peers, and ourselves.