Senior Manager, AI Search and SEO

Lead digital marketing initiatives as a Senior Manager at RBC Digital Marketing in Toronto, Canada, focusing on AI Search and SEO strategy. Shape how individuals find personal financing products through innovative organic growth methods.

RBC Digital Marketing seeks a seasoned Senior Manager to drive its Personal Financing Products team. With over six years in digital marketing and a strong SEO background, you will manage website updates, coordinate maintenance requests, and execute AI Search projects. Collaborating across departments, you will influence best practices and monitor performance metrics that inform strategy.

Key Responsibilities:

• Manage updates to the public website with cross-functional teams

• Monitor site health and performance proactively

• Execute AI Search and SEO projects in collaboration with partners

• Analyze and report on SEO performance metrics

• Build a high-performance culture focused on growth and creativity

Requirements:

• 6+ years of digital marketing experience

• Project management skills leading cross-functional teams

• Knowledge of Answer Engine Optimization principles

• Proficiency with Google Analytics and related tools

• Strong communication and analytical skills

Drive impactful marketing strategies at RBC and lead the future of digital finance in Canada.
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