Manager, Discoverability & Search

Salary Range: $74,700.00 To $78,200.00 Annually

Manager, Discoverability & Search

Brand, Storytelling & Communications

Head, Omnichannel Brand Experience

$74,700 - $78,200

Full-Time, Permanent, Hybrid working 2-3 days per week

Thursday, August 13, 2026

Are you motivated by the chance to help ensure all young people in Canada can access mental health support and Feel Out Loud? Kids Help Phone (KHP) is Canada’s Unlock The Hope Youth Charity. We’re the first and Canada's only national 24/7, free, confidential, and multilingual e-mental health service for youth and a global leader in innovation for youth and their well-being.

The Manager, Discoverability & Search leads Kids Help Phone’s content discoverability strategy, ensuring content, brands, and digital experiences are easily found and engaged with across search engines, social platforms, streaming channels, and emerging AI-driven environments. This role drives a multichannel approach that combines SEO, AEO, GEO, content operations, and audience insights to maximize reach, engagement, and impact.

Responsible for discoverability KPIs, the role uses data and insights to improve content visibility, site performance, and user journeys. Working cross-functionally and with external partners, the Manager optimizes content distribution, technical performance, and workflows while providing clear, actionable recommendations.

As a subject matter expert, this role monitors evolving search and discovery trends, continuously refining strategies and identifying opportunities to expand audience reach and engagement. It’ll take courage, collaboration, innovation, resilience and trust.

• Champions and coaches, the department to apply a ‘multichannel-first’ mindset
• Under the oversight of the Head, Omnichannel Brand Experience, Defines, develops and executes the organizational discoverability strategy across SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization),
• Defines and owns discoverability KPIs, including organic visibility, AI search presence and engagement, referral quality, authority signals, and content performance across platforms
• Establishes discoverability standards, best practices, and governance models across content, metadata, taxonomy, linking, and structured data implementation
• Defines the COPE (Create Once, Publish Everywhere) process across channels and teams, including future refinements
• Conducts keyword, topic, and intent research using tools to identify high value opportunities
• Leads the optimization of site architecture and internal linking to strengthen topical authority and user journeys, working in collaboration with other members of the organization
• Monitors rankings, traffic, and engagement trends, identifying insights and testing opportunities to improve results across all web & streaming properties
• Stays ahead of search evolution, from AI generated search results to multimodal discovery experiences, and adapts strategies accordingly
• Monitors and improves KHP’s visibility across AI-generated search experiences, including conversational and zero-click environments
• Develops strategies for entity optimization, structured content, and semantic relevance to improve discoverability in LLM-powered systems
• Tracks emerging trends in AI retrieval, citation behavior, and multimodal discovery experiences
  
  Manages the organization’s Google Search Console, SEMRush, and AI discoverability accounts
• Supports the creation and tracking of team workplans towards the departmental SDPGs

• Leads interdepartmental collaboration on relevant cross-functional projects (a primary point of contact with OLT providing consultation, planning, and coordination within BSC) to optimize discoverability and engagement across all channels and audiences
• Leads continuous improvement of discoverability workflows, tools and governance practices to support evolving audience behaviors and technologies

• Leads cross-functional definition of discoverability and multichannel processes, tools and templates to…