Associate Search Strategy Director

In this role, you'll lead the strategic vision and technical development of a best-in-class search platform for one of our world's biggest brands. You'll serve as the bridge between technical architecture and client strategy, overseeing the design, development, and optimization of a sophisticated site platform that drives search performance at scale.

Critical Mass

Strategy and Planning

Account Planning and Brand Planning

As Associate Search & Platform Strategy Director, you'll combine deep search expertise with technical platform knowledge to build a platform that doesn't just perform well in search, but is engineered from the ground up for AI search visibility, performance, and user experience. You'll translate data-driven search insights into platform requirements, manage technical development initiatives, and ensure the platform delivers measurable business results while remaining scalable and maintainable for your client's evolving needs.

• Own the vision, strategy, and execution of a new search-optimized site platform from concept through launch and beyond
• Define technical architecture and platform requirements based on search best practices, performance goals, and user experience objectives
• Translate search data insights and business objectives into actionable platform specifications, wireframes, and technical requirements
• Lead and manage a high-performing team of search strategists and coordinate with technical development teams and external partners
• Represent the Search practice within the agency, serving as a strategic thought leader, technical advisor, entrepreneur, and client advocate
• Serve as the primary strategic partner to client leadership, making recommendations on platform approach, search strategy, and technical implementation to drive innovation and performance
• Conduct comprehensive audits of current search performance, technical implementation, and user experience to inform platform development
• Develop and document platform specifications covering site architecture, page structure, content organization, URL strategy, technical SEO requirements, accessibility, and performance standards
• Advise on and oversee implementation of technical SEO best practices including JavaScript SEO, Core Web Vitals optimization, structured markup, indexability, crawlability, and accessibility for users and LLM crawlers
• Define platform-level guidelines and requirements for content, copy, page speed, accessibility, indexability, structured markup, site architecture, URL structure, page titles, meta descriptions, headings, anchor text, internal linking, sitemaps, and mobile optimization
• Use search data and platform analytics to understand user intent, identify content gaps, and inform content strategy and information architecture
• Lead technical website audits, competitive analyses, and continuous optimization initiatives post-launch
• Collaborate with UX/UI designers, developers, project managers, and cross-functional teams to ensure search best practices are embedded in platform design and development
• Manage timelines, budgets, and deliverables to ensure successful platform launch and ongoing optimization

• 7+ years of search experience with at least 3+ years working closely with technical SEO implementation
• Demonstrated experience managing website redesigns, migrations, or platform implementations from strategy through launch
• Strong understanding of website architecture, site structure, URL hierarchies, and information architecture as they relate to search performance
• Deep knowledge of technical SEO including JavaScript SEO, site speed optimization, Core Web Vitals, accessibility standards (WCAG), structured markup (Schema.org), crawlability, and indexability
• Experience translating business objectives and search data into technical requirements and platform specifications
• Experience leading and managing a team of search specialists and collaborating with technical development teams
• Strong project management and organizational skills, with the ability to manage complex, multi-phase initiatives with multiple stakeholders and dependencies
• Proficiency in data…