Specialist, Site Experience

Location:

Toronto

Address:

100 Queens Quay East Toronto, Ontario M5E 1V3 Canada

Job Title:

Specialist, Site Experience

Canada Goose isn’t like anything else. We’ve built something great, something special - an iconic lifestyle brand with an inspirational and authentic story. At the heart of it is our promise to inspire and enable all people to thrive in the world outside. To Live in the Open. At Canada Goose, you’re part of a movement that belongs to something bigger.

One that seeks out the restorative power of nature and is driven by a purpose to keep the planet cold and the people on it warm. We endure any condition, observe every detail, and are building a community that believes in living bravely and coming together to support game-changing people.

Here, opportunities are everywhere - to try something new, to learn, to do meaningful and impactful work, and they’re yours for the taking.

Position Overview:

The Specialist, Site Experience plays a hands‑on role in shaping and optimizing the end-to-end digital customer journey across all ecommerce touchpoints. This role focuses on driving site improvements, experimentation, and personalization initiatives that enhance usability, conversion, and overall experience while aligning with brand and business objectives.

Working closely with Site Experience Managers, UX, Development, Insights, and Digital Retail teams, the Specialist translates strategy into clear requirements, prioritized backlogs, and well‑executed initiatives. This role is accountable for identifying experience gaps, supporting continuous improvement, and ensuring site updates meet accessibility standards, technical feasibility, and luxury retail expectations.

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• Support end‑to‑end discovery and delivery of CRO, site experimentation, and personalization initiatives, contributing to features, epics, and roadmap execution.
• Own and maintain assigned portions of the CRO and Ecommerce Excellence backlogs, ensuring work is clearly defined, customer‑focused, and tied to measurable outcomes.
• Partner with Site Experience Managers to translate experience strategy and priorities into actionable development and testing plans.
• Contribute to the evolution of personalization use cases, identifying opportunities across key site touchpoints.
• Collaborate with UX and Development teams to validate assumptions, refine requirements, and support iterative delivery through A/B testing and experimentation.
• Actively participate in agile ceremonies, representing site experience priorities and supporting experimentation‑driven decision‑making.

• Identify gaps, friction points, and opportunities across the site experience through qualitative feedback, quantitative data, and competitive review.
• Partner with Insights teams to analyze experiment results and performance metrics, translating findings into clear, actionable recommendations.
• Contribute to the Ecommerce Excellence continuous improvement stream, supporting enhancements to processes, tools, and site standards.
• Ensure delivered solutions adhere to accessibility requirements, UX best practices, and brand standards.

• Build strong working relationships with UX, Insights & Trade, Emerch, Content, Operations, and Development teams to deliver cohesive, user‑centric solutions.
• Provide intake support and execution alignment for Personalization Content and Emerch initiatives.
• Collaborate with Digital Retail specialists to execute site enhancements, optimizations, and taskforce initiatives.
• Communicate progress, risks, and insights clearly to stakeholders to maintain alignment and momentum.

• Support backlog prioritization and delivery across multiple initiatives, balancing speed, quality, and business value.
• Contribute to documentation, playbooks, and best practices that improve team efficiency and clarity.
• Embrace a test‑and‑learn mindset, actively sharing insights, learnings, and recommendations with the broader team.
• Champion continuous learning and innovation in site experience and ecommerce best practices.

• 3-5 years’ experience…