Digital Marketing Manager

Position: Digital Marketing Manager at RBC
Join RBC as a Digital Marketing Manager, where you'll drive national initiatives across various channels and build brand awareness effectively. Your expertise in digital marketing will shape successful integrated campaigns.

In this contract role, you will report to the Senior Director, Business Enablement and Strategy. With 4-7 years in the financial services sector, you will manage multiple projects, focusing on content creation and digital performance analysis. Your ability to collaborate with sales and compliance teams will enhance lead generation efforts and strengthen the RBC Royal Trust brand.

Key Responsibilities:

• Develop and execute national digital marketing initiatives

• Manage digital content across all platforms

• Optimize campaigns for SEO, SEM, and social media

• Analyze performance metrics to drive insights

• Lead web content and audio/video production initiatives

Requirements:

• 4–7 years of digital marketing experience

• Strong project management and communication skills

• Expertise in SEO, SEM, and social media

• Ability to work under tight deadlines

• Post-secondary education in digital marketing

Leverage your digital marketing skills to support RBC's growth across Canada while fostering brand recognition and collaboration.
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