Customer Data Analyst at Manulife

Explore a key role as a Customer Data Platform Business Analyst with Manulife in a hybrid setting. Utilize your skills in customer segmentation, data analysis, and impactful marketing strategies.

In this pivotal position, you will drive enhancements in digital marketing through Adobe CDP campaigns while collaborating with Mar Tech engineers and analysts. Your expertise in data activation and personalization will support the Global Digital Marketing team in translating complex data needs into actionable insights for campaign success.

Key Responsibilities:

• Gather and analyze data requirements for CDP initiatives

• Facilitate stakeholder discussions on marketing objectives and KPIs

• Document process flows and business rules for user stories

• Conduct data validation to ensure accuracy and completeness

• Support audience segmentation and marketing activation tasks

Requirements:

• University degree in business, Marketing, or Data Analytics

• Experience as a Business Analyst in Customer Data

• Proficiency in SQL and data visualization tools

• Knowledge of data governance and privacy regulations

• Strong communication skills for non-technical stakeholders

Leverage your analytical prowess in customer data and become a vital player in Manulife's digital marketing transformation.
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