Senior Manager, Insights
Job Description & How to Apply Below
Elevate your career as a Senior Manager of Measurement & Insights with Manulife in Toronto. Lead a high-performing team to optimize digital marketing strategies and drive measurable growth.
In this senior leadership role within the Global Digital Marketing organization, you'll standardize digital measurement frameworks and enhance marketing intelligence. Your experience in digital analytics, business intelligence, and data science will be pivotal in influencing marketing leaders and transforming complex data into actionable insights.
Key Responsibilities:
• Build advanced measurement methodologies and frameworks
• Develop segment-specific measurement strategies and KPIs
• Shape advertising effectiveness across digital ecosystems
• Translate complex data into executive-ready narratives
• Generate actionable recommendations for segment leadership
Requirements:
• 15+ years in digital analytics or data science
• Expertise in digital sales, CX, and brand distribution
• Advanced proficiency with Databricks and SQL
• Experience leading analytics teams for insights execution
• Familiarity with Adobe Analytics and related tools
Leverage your analytical skills and leadership experience to drive marketing performance at Manulife.
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Position Requirements
10+ Years
work experience
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