AVP Unified Digital

Position Responsibilities

• Strategy to Execution Translate the Unified Digital vision into a clear, sequenced Canada Segment roadmap across public site optimization, content activation, publishing, customer identity, digital access, and unified homepage requirements.
• Accelerate progress from strategy to execution by defining priorities, decision points, dependencies, investment needs, operating model changes, and measurable outcomes.
• Create the execution rhythm required to move at pace, including steering committee materials, roadmap governance, cross-functional delivery forums, and clear escalation paths.
• Align work to the customer outcomes Unified Digital is intended to improve: easier access, clearer navigation, stronger digital self-serve, improved findability, and a more connected Manulife experience.

• Lead the Unified Digital Foundations mandate, including Manulife , Enterprise , unified identity, digital access, and the requirements required to support the new unified homepage experience.
• Lead Canada Segment execution for public site experience optimization, including platform product management, publishing, content activation, performance management, and customer journey improvements.
• Own portfolio-level prioritization across customer value, segment outcomes, technical modernization, risk and regulatory needs, operational readiness, and business growth.
• Drive integration across public site, content activation, publishing, identity, and foundations teams to deliver connected journeys rather than fragmented experiences.
• Establish OKRs, delivery milestones, launch readiness gates, and benefits tracking to ensure progress is visible, measurable, and accountable.

• Chair and/or lead cross-functional forums required to align business, technology, marketing, architecture, legal, compliance, privacy, security, fraud, operations, analytics, design, and transformation partners.
• Bring clear recommendations, trade-offs, investment asks, risks, and decision points to executive steering committees and senior leadership forums.
• Build alignment across Canada Segment and Canada Market partners while maintaining clarity on scope, ownership, dependencies, and execution accountability.
• Coach and inspire leaders and teams to deliver with customer empathy, urgency, product discipline, enterprise mindset, and strong execution focus.

• 15+ years of experience in digital transformation, digital products, customer experience, or technology-enabled business transformation.
• Proven success leading enterprise-scale transformation from strategy through execution.
• Experience leading leaders, complex portfolios, and cross-functional teams.
• Strong ability to align stakeholders, drive decisions, and deliver outcomes in a matrixed environment.
• Experience with digital platforms, customer experience, identity, content, publishing, or digital ecosystems.
• Strong understanding of customer identity, digital access, and modern digital delivery practices.
• Experience building roadmaps, governance, business cases, and investment plans.
• Exceptional executive communication and stakeholder management skills.
• Financial services or regulated industry experience is an asset.

• Bachelor's degree in business, Marketing, Commerce, or related field is an asset.
• Financial services or regulated industry experience is an asset.

As part of our global team, we'll support you in shaping the future you want to see. We'll empower you to learn and grow the career you want. We'll recognize and support you in a flexible environment where well-being and inclusion are more than just words.

The role being advertised is an existing vacancy.

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit

Manulife is an Equal Opportunity Employer At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to…