Digital Product Analyst, Marketing Automation

Job Description

Current work authorization for Canada is required for all openings.

This is a hybrid role with a mix of remote and in-office working

The work location for this role is 483 Bay Street in Toronto until approximately late 2026, when the work location will change to the new Mississauga office at 3 Robert Speck Parkway.

At Fidelity, we've been helping Canadian investors build better financial futures for over 35 years. We offer individuals and institutions a range of trusted investment portfolios and services - and we're constantly seeking to find new and better ways to help our clients. As a privately owned company, we boldly embrace innovation in all areas as we continue to grow our business into the future.

Working with us means you'll be part of a diverse and dedicated group of people who make a real difference for our clients and communities every day. You'll have a wide range of opportunities to grow and develop your career in an inclusive environment where you'll feel valued and supported to be your best - both personally and expertly.

Fidelity Investments Canada is seeking a Digital Product Analyst, Marketing Automation to help shape and deliver the next generation of marketing technology capabilities. As a key member of the Marketing Automation team, you will own and prioritize the marketing automation product backlog, translate business needs into actionable requirements, and work closely with Agile delivery teams to bring impactful capabilities to life.

Your work will help enable personalized customer experience, improve marketing effectiveness, and support Fidelity's ongoing digital transformation.

• Own and manage the marketing automation product backlog, ensuring priorities align with business objectives and customer needs

• Partner with stakeholders to evaluate opportunities, define business value, and translate requirements into actionable user stories

• Collaborate with Agile delivery teams through planning, development, testing, and release cycles to deliver high-impact solutions

• Support product roadmap development, release planning, and the evolution of marketing automation capabilities

• Lead marketing automation technology initiatives from concept through implementation, including requirements gathering, impact assessment, and stakeholder alignment

• Develop business cases and recommendations to support strategic investments and process improvements

• Coordinate proof-of-concept evaluations, user acceptance testing (UAT), and quality assurance activities for new technologies and enhancements

• Analyze business, process, and customer data to identify trends, opportunities, and areas for optimization

• Create reports, dashboards, and presentations that translate insights into clear business recommendations

• Drive operational efficiency by identifying process improvement opportunities and supporting the implementation of scalable solutions

• Partner with teams across Marketing, Technology, Product, Operations, Compliance, and external vendors to deliver successful outcomes

• Oversee marketing technology enhancements, implementation activities, user adoption, and stakeholder communications to ensure smooth delivery and business impact

• Solid understanding of the investment industry (mutual fund and institutional investments industries

• Experience working in Agile environments

• Strong analytical and problem-solving skills

• Excellent written and verbal communication skills

• Ability to translate business requirements into technical solutions

• Strong organizational and prioritization skills

• Hands-on experience with JIRA and Confluence for Agile delivery, requirements management, and team collaboration

• University degree or equivalent work experience

• 1 - 2 years of experience in Marketing with experience working with marketing automation platforms (Adobe Journey Optimizer, Marketo, Salesforce Marketing Cloud, Hub Spot, etc.)

• 1+ year of leading or managing project would be an asset

• CSPO (Certified Scrum Product Owner) or equivalent certification is an asset

We believe exceptional work deserves exceptional…