Director of UX Growth

Position: Director of UX Growth at HelloFresh
Lead end-to-end UX growth strategies for Hello Fresh and Factor in Toronto or New York. This hands-on leadership role focuses on creating memorable customer journeys that enhance acquisition, retention, and business growth.

As the Director of UX, you will manage a team of six UX designers and work alongside marketing, product, and engineering teams across 16 markets. Your mission is to craft experiences that not only reduce user drop-off but also transform each interaction into a moment worth remembering. You will prioritize experimentation and data-driven design to achieve measurable business outcomes.

Key Responsibilities:

• Lead the full customer journey, from acquisition to reactivation

• Conduct data-driven experimentation and A/B testing

• Define the quality standards and craft for Growth

• Drive brand expression across multiple platforms

• Implement AI practices in design workflows

Requirements:

• 10+ years in product design, with people leadership experience

• Strong background in B2C and product-led environments

• Exceptional design craft and leadership skills

• Familiarity with AI tools like Figma

• Strong data fluency and understanding of experimentation

Elevate the customer experience across Hello Fresh's brands while leading innovative UX strategies for growth.
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