BMO Analytics Manager - Campaign Measurement

Join BMO as an Analytics Manager focused on Campaign Measurement in Toronto. This hybrid role is pivotal in driving marketing efficiencies through data analysis and reporting.

In this position, you'll lead the design of marketing measurement frameworks while collaborating with teams across the organization. Your key focus will be on optimizing reporting practices, automating processes, and evaluating campaign performance against KPIs, ensuring data governance and compliance.

Key Responsibilities:

• Create and maintain executive dashboards for insights

• Automate recurring BI reports to enhance efficiency

• Design measurement frameworks for campaigns

• Collaborate with cross-functional teams for reporting needs

• Document data processes to improve analytics

Requirements:

• Bachelor’s degree in Analytics, Business, or Statistics

• 3-5+ years of experience in analytics

• Proficiency in SQL and BI tools like Tableau

• Advanced skills in Excel including modeling

• Knowledge of A/B testing and attribution models

Utilize your data skills to provide impactful insights that drive BMO's marketing strategies.
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