Senior Digital Marketing Manager

Position: Senior Digital Marketing Manager at RBC
Lead AI Search and SEO initiatives as a Senior Manager in Digital Marketing with RBC. Drive organic growth through strategic management and cross-functional collaboration from Toronto.

RBC Digital Marketing is seeking a Senior Manager to enhance its Personal Financing Products (PFP) team. You will utilize over six years of SEO expertise to lead projects that shape the future of how customers discover lending solutions. This role combines project management with analytical skills to improve site performance and drive engagement with AI search technologies.

Key Responsibilities:

• Manage website updates and cross-functional coordination

• Execute website maintenance and monitor site health

• Develop and implement AI Search and SEO strategies

• Analyze and report on performance metrics for strategy refining

• Build a high-performing team culture focused on growth

Requirements:

• 6+ years in digital marketing with hands-on SEO

• Proven project management and organizational skill set

• Knowledge of Answer Engine Optimization strategies

• Familiarity with analytics tools like Google Analytics

• Strong communication skills for diverse audiences

Leverage your SEO expertise to significantly impact digital marketing strategies at RBC.
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