Lead Insights Manager, Digital Marketing

Become the Lead Manager of Measurement & Insights with Manulife in Toronto. Spearhead marketing strategies that fuse analytics with business intelligence to optimize outcomes.

This senior leadership role invites you to develop high-performing teams while standardizing measurement frameworks across digital marketing initiatives. Your expertise in creating data-driven insights will be essential for supporting senior leadership and advancing analytics capabilities in the organization.

Key Responsibilities:

• Develop robust measurement methodologies for marketing

• Create KPI standards and measurement roadmaps

• Lead data storytelling initiatives for executive communication

• Ensure data extraction and analysis using SQL/Python

• Serve as a primary advisor for marketing measurement strategies

Requirements:

• 15+ years in marketing analytics or related fields

• Strong background in CX, brand strategy, and analytics

• High proficiency in Databricks and analytics engineering

• Proven experience leading analytics teams

• Familiarity with Adobe Marketing Cloud services

Utilize your analytical and leadership expertise to enhance Manulife's marketing effectiveness.
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