Data Analyst at TBWA

Embark on a rewarding Data Analyst career at TBWA Canada, where your passion for data will drive insights in media and advertising. Collaborate with stakeholders to optimize strategies using data-driven solutions.

We seek an adept Data Analyst with 2-3 years in analytics or data science, particularly in media. You’ll play a key role in developing media optimization models, enhancing data pipelines, and contributing to audience planning on a proprietary platform. Your experience with SQL, Python, and visualization tools will be essential in executing successful campaigns.

Key Responsibilities:

• Analyze data sources and deliver actionable insights

• Build and maintain data pipelines for reporting

• Support media optimization model development

• Monitor machine learning models and their performance

• Create Tableau dashboards demonstrating business performance

Requirements:

• 2-3 years in data analytics or data science

• Proficiency in SQL, Python, and Excel

• Knowledge of media mix modeling and ROI insights

• Experience with Google Marketing Products

• University degree in a quantitative field

Leverage your analytical skills and creativity to drive impactful results at TBWA Canada.
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