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Job Description & How to Apply Below
Transform Blue J's online impact as the Manager of Website Performance and CRO. Leverage your analytical skills in this hybrid position based in Toronto.
At Blue J, a forefront generative AI provider for tax solutions, we are in search of a proactive Manager for Website Performance and Conversion Rate Optimization. In this role, you will be responsible for owning the demand generation efforts on our website, enhancing its architecture, and running effective CRO experiments. This position interfaces with both internal teams and external agencies to improve user experience and conversion metrics.
Key Responsibilities:
• Manage money pages and website navigation strategy
• Create and edit pages in Webflow for optimal performance
• Execute A/B testing for enhanced conversion rates
• Utilize analytics tools for website insights
• Collaborate with Brand Team for cohesive site experience
Requirements:
• 7+ years in B2B digital marketing or web optimization
• Proven record of managing Webflow projects
• In-depth knowledge of CRO processes and A/B testing
• Experienced with Google tools for performance analysis
• Excellent communication and project management skills
Contribute to the success of Blue J by enhancing website functionality and the overall user experience in the tax technology field.
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