Product Analyst GTM

Caseware is one of Canada's original Fintech companies, having led the global audit and accounting software industry for over 30 years, with more than 500,000 users across 130 countries and available in 16 different languages. While you might not have heard of us (yet) over 36,000 accounting and audit professionals list Caseware as a skill on their Linked In profiles!

Building something great is only half the job. The other half — deciding who it's for, proving it's worth paying for, and making sure it actually catches on — is just as hard, and just as often gotten wrong. This role owns that other half.

You’ll take a product from “we think this could work” to “we know it works, and here's the number that proves it.” You'll define who it's for, sharpen how we talk about it, help price it right, run the beta that tells us the truth, launch it, watch what actually happens, and feed everything you learn straight back into what we build next.

Nobody hands this role a finished plan. You build it — end to end.

This is a full-time, permanent position.

This is a new role.

Location:

This is a hybrid role, requiring the successful candidate to work 3 days a week in our Toronto office located at 351 King Street East, Toronto, Ontario.

• Dig into who a new capability is really for — which users, which behaviors, which unmet need — before the roadmap hardens around a guess
• Turn scattered signals (usage data, sales conversations, support tickets) into a sharp, specific point of view on the target user that the whole team can rally around

• Define the positioning: what this is, why it matters, and why now — the story that has to be true before anyone can sell or explain it well
• Make it concrete enough that sales, support, and leadership all end up telling the same story, without needing a script

• Work through the monetization question early: what's this worth, to whom, and how should it be packaged or priced
• Bring real analysis to that conversation — usage patterns, willingness-to-pay signals, comparable value — instead of “what feels right”

• Design and run the beta program: pick the right users, define what success actually looks like up front, and resist the urge to declare victory early
• Turn beta feedback into a real go/no-go call, backed by data, not enthusiasm

• Own the launch and the metrics that tell you whether it's working — adoption, retention, revenue impact, whatever matters for this bet
• Build the reporting that makes this visible to leadership without anyone having to ask

• Turn user feedback and post-launch data into a clear, prioritized set of changes for the product team — not just a pile of quotes
• Make sure what you learn on this launch makes the next one sharper

• 3–5 years of experience touching at least part of this arc already: user research, positioning, pricing, beta programs, or launches
• Strong analytical foundation — comfortable with SQL/Excel or equivalent, and genuinely good at turning data into a decision, not just a chart
• Excellent storytelling instincts — can turn “here's what the data shows” into a narrative people remember and repeat

• Comfort owning the whole arc — from “who is this for” to “did it actually work” — instead of one slice of it
• A genuine dual fluency: rigorous enough that people trust your numbers, persuasive enough that people remember your story
• A bias to ship, test, and learn quickly, rather than wait for a certainty that never quite arrives
• Real passion for this kind of work, paired with the autonomy to run with it — you don't need someone checking in to know what's next

• Background in product management, growth, or product marketing
• Experience with monetization or pricing strategy
• B2B SaaS or enterprise software experience

The annual base salary for this position is between $110,000 CAD and $120,000 CAD per year.

This role is also eligible for discretionary bonus and/or commission, as well as other…