Digital Content Specialist

• Create clear, concise and customer-centered content for Fidelity Investments Canada and Investly platforms
• Craft intuitive user interface content that guides customers through digital journeys, supports task completion and builds confidence
• Apply content design principles, user insights and accessibility standards across web and mobile applications
• Use user research, behavioral insights and analytics to optimize content and improve user understanding
• Produce content that supports task completion and reduces customer friction
• Deliver content meeting accessibility, plain language, legal and compliance standards
• Achieve stakeholder approval and delivery within project timelines
• Adhere to content standards, style guides and UX writing best practices
• Ensure consistency across customer journeys, products and channels
• Identify and address content gaps, duplication and inconsistencies
• Contribute to content guidelines and reusable content patterns
• Participate in product discovery, design reviews and sprint planning
• Provide content recommendations to improve usability and customer experience
• Incorporate stakeholder feedback while advocating for customer needs and best practices
• Use customer feedback, usability testing and performance data to identify improvement opportunities
• Recommend content enhancements based on data and observed user behaviors
• Support A/B testing and content experiments
• Demonstrate improvements in content effectiveness, customer engagement and task completion
• Collaborate with product managers, UX designers, developers and business stakeholders

• College degree, preferably with communications, copywriting or related specialization, or equivalent experience
• 1+ years of experience in a UI writing role
• Strong understanding of UX writing, content design and information architecture principles
• Exceptional writing, editing and proofreading skills
• Ability to simplify complex concepts into clear, concise language
• Knowledge of user-centered design methodologies, usability testing and customer journey mapping
• Understanding of digital product development processes and agile ways of working
• Ability to create content for mobile applications, responsive web experiences and digital products
• Experience working within legal, regulatory or compliance requirements for digital content is an asset
• Current work authorization for Canada is required

Demonstrates expertise in UX Writing, Content Design, and Information Architecture, with a strong ability to create customer-centered content that adheres to accessibility and compliance standards. Proven experience in optimizing content through user research and analytics to enhance usability and customer engagement.

• UX Writing
• Content Design
• User Research
• Accessibility Standards
• Content Optimization

• Content Creation
• Editing
• Proofreading
• Usability Testing
• Customer Journey Mapping
• Digital Product Development
• Agile Methodologies
• Information Architecture
• Task Completion Support
• Content Standards Adherence

• Collaboration
• Stakeholder Communication
• Feedback Incorporation
• Problem Solving
• Concise Language Simplification

• Legal Compliance
• Regulatory Requirements
• Content Guidelines
• User-Centered Design
• Content Patterns

• Digital Platforms
• Web Applications
• Mobile Applications
• Content Management Systems
• Analytics Tools