CRM Data & Analytics Lead - FTC

CRM Data & Analytics Lead
Toronto, hybrid

DEPT® is a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, our 4,000+ specialists deliver growth invention services across Brand & Media, Experience, Commerce, CRM, and Technology & Data. We’re 50|50 tech and marketing, partner-led, and first to move. Clients include Google, Lufthansa, Meta, eBay, and OpenAI. We have been certified B Corp and Climate Neutral since 2021.

This is a 12 month fixed term employee contract.

This posting reflects an existing vacancy.

This role is part of our Global Studios team. We create emotive yet conversion-focused ideas, products and campaigns at scale and speed. Our specialty is hyper-personalised, digital communications that change perceptions, shape new behaviours, and shift market share for our clients.
As a CRM Data & Analytics Lead, you will manage, analyze, and interpret customer data within a CRM system (Bluecore) to drive marketing, sales, and retention strategies. You will create reports and dashboards, ensure data integrity, segment audiences for campaigns, and provide actionable insights to improve customer experience and business growth.

• Data Analysis & Reporting:
  Create and maintain dashboards to monitor KPIs like customer engagement, sales pipelines, churn rates, and campaign performance.
• Data Integrity & Management:
  Clear, de-duplicate, and maintain CRM data accuracy, ensuring high-quality data for targeting.
• Customer Segmentation:
  Segment audiences for marketing campaigns to improve targeting and ROI.
• System Optimization:
  Configure CRM workflows and train users to maximize system adoption and efficiency.
• Strategic Insights:
  Analyze consumer behavior to identify upsell/cross-sell opportunities and improve retention

• Strong knowledge of SQL, Excel, and CRM platforms (e.g., Bluecore, Salesforce, Hub Spot).
• Experience with BI tools like Tableau, Power BI, or Looker to present data clearly.
• Ability to interpret complex data, apply statistical methods, and translate findings into business actions.
• Strong communication skills to work with marketing, sales, and IT teams

The anticipated annual salary range for this position is $90,000 - $115,000 CAD. Salary is based on relevant experience, expertise, and organizational impact.

• A flexible, hybrid working policy.
• An excellent salary based on experience and equal pay policies.
• Mental health support, and company sick pay scheme.
• 15 days paid holiday annually (plus Public Holidays).
• Refreshments are provided in the office all week.
• Enhanced family friendly policies to support new parents.
• Social and Cultural Events, plenty of opportunities to connect with colleagues through organised activities and celebrations.
• Inspirational Talks, bringing the outside in with regular guest speakers and events.
• Learning and Development, supporting your growth with continuous opportunities to learn and advance.
• Buddy Programme:
  You will be paired with a ‘Buddy’ to help you through your first weeks’ at DEPT®.
• A reputation for doing good. DEPT® has been a Certified B Corp® since 2021 and named ‘Agency of the Year’ at both The Lovies and The Webby Awards.
• Awesome clients. Whether big or small, local or global — at DEPT® you’ll get the opportunity to work with clients of all sizes and across all industries. And we celebrate all of our successes together!
• The opportunity for possibility. We want to enable you to do what you do best and help you develop your skills further with training, development and certifications.

We are a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, we create what is next by pioneering ideas, acting fast, and moving further because standing still just is not in our DNA.

We are drawn to people who stay curious, move with intent, and never stop inventing. Our culture runs on three values: better together, relentlessly curious, and get sh
* t done. It is how we work, how we grow, and how we make things that matter.

At DEPT®, you will find the…