Digital Marketing Manager

Lead digital programs that m ake the CPA designation the obvious career choice

CPA Ontario is not like other organizations

We operate at a rare intersection, both regulator and membership body, responsible for upholding the integrity of the CPA designation while supporting more than 105,000 members and 19,000 students across the province. Our work sits between business and the public interest, between the evolving demands of industry and the standards that make trust possible.

Careers built here tend to look different because the work itself is different. You are not simply contributing to an organization. You are helping shape a profession that touches nearly every sector of the economy at a moment when expectations, technology, and the nature of work are all being rewritten.

CPA Ontario is currently in search of a Digital Marketing Manager to support the organization’s digital marketing strategy, campaign execution, performance marketing initiatives and digital growth programs. This role leads a team of digital marketing specialists and collaborates with marketing leaders, business units and agency partners to deliver measurable business results through paid media, social media, search engine optimization (SEO), AI optimization (AIO), analytics and digital campaign management.

The role sits within Marketing and Member Services, reporting to the Director, Digital Marketing, and works closely with communications, content, social and web colleagues as well as external digital agencies. Success in this role looks like campaigns that reach the right audiences, digital channels that perform against clear measurement frameworks, and a team that is coached, supported and set up to do its best work.

• Support the development and execution of CPA Ontario’s digital marketing strategy, aligning digital initiatives with business objectives and growth targets. Provide leadership, coaching and performance management for a team of digital marketing specialists while creating a culture of collaboration, innovation and accountability.
• Oversee the planning, execution, optimization and reporting of integrated digital marketing campaigns across Google Ads, Microsoft Ads, Linked In, Meta, Reddit and other relevant advertising platforms. Work closely with marketing stakeholders so that campaigns are delivered on time, on budget and against measurable business outcomes.
• Lead SEO and AI Optimization (AIO) strategies to improve visibility across traditional and emerging search experiences. Partner with content, social and web specialists to strengthen discoverability, user engagement and conversion performance while monitoring industry trends and algorithm changes.
• Establish performance measurement frameworks and use Google Analytics 4, Google Tag Manager, dashboards and attribution reporting to evaluate success and identify optimization opportunities. Manage digital marketing budgets and agency investments to maximize return on investment and align spending with strategic priorities.
• Serve as the primary digital marketing advisor to internal stakeholders. Manage agency and vendor relationships, negotiate services where appropriate, and identify emerging opportunities, platforms and technologies that can drive organizational growth.

• A university degree in Marketing, Business, Communications, Digital Marketing or a related field, with 3 to 5 or more years of progressive digital marketing experience and 2 to 4 years of people leadership experience.
• Demonstrated experience developing and executing multi-channel digital marketing campaigns with measurable business impact, including strong experience managing paid media programs across Google Ads, Microsoft Ads, Linked In, Meta and other advertising platforms.
• A strong understanding of SEO, technical SEO, content optimization and AI-driven search experiences (AIO), along with experience using content management platforms such as AEM, Word Press, Drupal and Agility.
• Experience with Google Analytics 4, Google Tag Manager, conversion tracking, reporting and attribution analysis, together with a track record of…