Manager, Campaign Strategy and Optimization

Final date to receive applications:

09/14/2026

Address:

33 Dundas Street West

Job Family Group:

Data Analytics & Reporting

Turn data into action and insights into impact. Join BMO’s Omni-Channel Customer Communications team, where you’ll leverage analytics, marketing strategy, and emerging AI tools to optimize customer engagement, influence business decisions, and help shape the future of personalized banking experiences.

As a manager in the bank’s omni-channel customer communication team, you will be part of a team that transforms the banking experience and drive revenue growth. In this role you will be change agent and responsible for delivering insights on omni-channel marketing programs to drive incremental revenue. The ideal candidate will possess a unique blend of data and storytelling experience, passion for driving the business forward, and a big-picture vision for the future of targeted customer conversations.

This role involves collaboration with marketing groups, business partners, product management, data analytics professionals and technology groups within the organization.

Provide analytical insights and thought leadership to drive incremental revenue:

• Accountable to deliver analytics, insights and reporting in line with both immediate and long-term business objectives
• Conduct optimization or trade-off analysis between programs and channels
• Contribute to the delivery of reports and presentations that evaluate and analyze the effectiveness of programs and initiatives
• Recommend and drive implementation of solutions that generate incremental business value
• Develop and maintain ongoing dashboards to support the business

• Comfortable with building fully automated user managed tables that drive omni-channel customer contact analyses, and automated dashboard reporting

• Provide business and technical specifications to develop customer communication programs, product/services and channel enhancements/integration points
• Proactively identify opportunities to improve execution efficiency and accuracy

• You are comfortable navigating matrix organization with multiple functional partners, demonstrating influencing, negotiation, and prioritization skills as appropriate
• You’re highly proactive and driven by collective success.
• You enjoy uncertainty and ambiguity and working in agile fashion
• You seek out innovation solutions and embrace evolving technologies
• You thrive when you are empowered to take the lead, go above and beyond and deliver on results

• Solid working knowledge with statistical/data analysis tools, including SAS, SQL, R, Python
• Experience with working in both cloud and on-prem data environments
• Work experience to create effective visualizations, reports and dashboards such as Tableau, Power BI, SAS Visual Studio, R
• Strong grasp of Marketing and Business KPIs across physical and digital channels
• Strong business acumen and ability to consider customer experience, employee experience and revenue generation in all aspects of their decision-making
• Familiarity with programmatic marketing principles and associated technology
• Familiarity with usage of AI tools such Copilot, etc.

• Motivated, hardworking individual with a genuine curiosity in data, analytics and marketing
• Well-developed oral and written communication skills, including the ability to simplify complex content into business language
• Ability to multi-task and think creatively in a rapidly changing environment with competing priorities, and proactively drive business outcomes
• Analytical and problem-solving skills – ability to identify relevant information and define root issues, ability to interpret data and package insights in clear, concise stories for diverse audiences to drive change
• Working ability to manage ambiguous, complex requirements with innovative and creative thinking
• Numerate and comfortable with financial calculations and building business cases

• Strong analytical aptitude with 5+ years of work experience in data and analytics role
• An undergraduate/masters level…