Senior Marketing Analytics Lead Job Toronto area,Ontario Canada,IT/Tech

ZS is a place where passion changes lives. As a management consulting and technology firm focused on improving life and how we live it, we transform ideas into impact by bringing together data, science, technology and human ingenuity to deliver better outcomes for all. Here you’ll work side-by-side with a powerful collective of thinkers and experts shaping life-changing solutions for patients, caregivers and consumers, worldwide.

ZSers drive impact by bringing a client-first mentality to each and every engagement. We partner collaboratively with our clients to develop custom solutions and technology products that create value and deliver company results across critical areas of their business. Bring your curiosity for learning, bold ideas, courage and passion to drive life-changing impact to ZS.

Senior Marketing Analytics Lead

We are seeking a strategic and commercially minded Senior Analytics Lead to drive insight generation and performance optimization across global marketing and communications initiatives. This role sits at the intersection of data, storytelling, and business impact.

The Senior Analytics Lead will translate complex data into actionable recommendations that shape marketing strategy, enhance customer engagement, and improve ROI. Reporting to the Marketing Technology & Operations Director, this individual will independently lead high-impact analytics workstreams while mentoring junior team members and partnering closely with cross-functional stakeholders.

This is an ideal role for a data-driven leader who combines strong technical expertise with business acumen and executive-level communication skills.

What You’ll Do

Lead end-to-end analytics projects supporting global marketing and communications programs.

Develop measurement frameworks aligned to business objectives and marketing KPIs.

Translate business questions into analytical approaches and actionable insights.

Partner with marketing leadership to influence campaign strategy, budget allocation, and channel optimization.

Design and implement reporting frameworks across digital, content, brand, and demand-generation initiatives.

Own dashboards and executive-ready reporting that drive decision-making.

Conduct attribution modeling, campaign performance analysis, and ROI assessments.

Ensure data integrity, consistency, and best practices in measurement methodologies.

Collaborate with data engineering and technology teams to enhance data pipelines and analytics capabilities.

Champion the adoption of advanced analytics techniques where appropriate (e.g., predictive modeling, segmentation, marketing mix modeling).

Act as a trusted advisor to marketing, communications, and business stakeholders, presenting insights and recommendations to senior leaders in a clear, compelling manner.

Manage cross-functional relationships across regions and business units in a global environment.

Mentor junior analysts and provide guidance on analytical rigor and storytelling.

Support the firm building scalable marketing analytics capabilities.

Contribute to the evolution of analytics best practices within the function.

What You’ll Bring

5-7 years of experience in marketing & communications technology

User-first thinker who believes good architecture enables great experiences

Strong experience in digital platforms, intranets, or enterprise web ecosystems. Experience with Microsoft systems including SharePoint, Viva Engage, Co-Pilot preferred.

Deep understanding of system integrations, APIs, identity, search, and content platforms

Experience working within large, complex organizations

Comfort translating between technical teams and non-technical stakeholders

Pragmatic problem-solver who knows when to innovate and when to standardize

Collaborative partner who enjoys working across IT, internal communications, and business teams

Curious, adaptable, and motivated by building things that people actually use

Fluency in English

Client-first mentality

Intense work ethic

Collaborative spirit and problem-solving approach

How you’ll grow:

Cross-functional skills development & custom learning pathways

Milestone training programs aligned to career progression opportunities

Internal mobility…