Manager, Website & Conversion Optimization

Manager, Website & Conversion Optimization

Toronto, Canada

Marketing

Hybrid

Full-time

Blue J is the leading generative AI solution for tax professionals and one of Canada's fastest-growing AI companies. Headquartered in Toronto, we're a high-growth B2B SaaS company building industry-leading tax research software that helps accountants find accurate answers to complex tax questions with greater speed and confidence.

Backed by a $122M USD Series D funding round, we're scaling rapidly across North America and the UK while continuing to push the boundaries of what's possible with AI. By combining advanced technology with deep tax expertise, we empower tax professionals to work more efficiently, make better decisions, and deliver greater value to their clients.

We are excited to meet with qualified candidates and are grateful for everyone's interest. Please note that this is a hybrid position requiring applicants to be within commuting distance of Toronto for in-person meetings 1-2 times a quarter. All candidates must be eligible to work in Canada.

We're continuing to scale our go‑to‑market strategy and are looking for a Manager, Website & Conversion Optimization — a technically adept "site producer" who will play a key role in improving how our website supports demand generation, conversion, and growth.

We're looking for a highly analytical, execution-oriented person to own the money pages, site architecture, navigation, page creation, performance, and CRO program that power Blue J's website.

Reporting to the VP of Demand Generation and working closely with the Blue J Brand Team, this high-impact role is ideal for someone who takes initiative, brings a thoughtful and precise approach, and is motivated to continuously improve site performance. Website ownership at Blue J is split by design: this role owns the Demand Generation side of the site, including architecture, page creation, money pages, navigation, CRO experimentation, and performance reporting, while the Brand team owns content, creative, look and feel, and AEO/GEO oversight.

You'll work closely with the Brand team, manage our agency relationships (including the technical execution partner), and be a key voice on UX and conversion as we head toward a likely CMS migration and brand refresh.

• Measurable improvement in visit-to-trial/demo conversion — a core focus of this role
• Increased speed and effectiveness of website experimentation
• A scalable measurement framework for digital performance
• Sound, scalable website architecture and platform, particularly with a likely CMS migration ahead
• Contributions to organic pipeline and AI-search visibility (AEO) are valuable outcomes of the work, while primary ownership of these areas sits with Brand

• Own money pages, site architecture, sitemap, navigation, internal linking, page speed, accessibility, and mobile responsiveness
• Build and edit pages directly in Webflow, including landing pages and CMS management; familiarity with HTML is a plus, but not required
• Be a key partner on CTAs, funnels, and channel decisions that sit within Marketing, in coordination with Product on the post-signup handoff
• Manage vendor and agency relationships, including our technical execution partner, with a focus on building internal capability over time
• Bring strong UX/UI judgment to the work — you don't need to be a designer, but you should be comfortable reviewing Figma files through a conversion and user experience lens before they ship

• Own and drive the A/B testing and CRO experimentation roadmap — a primary focus of this role — running experiments directly as well as in…