Sr. Digital Marketing Associate

Discover What’s Possible at BetMGM Ready to make your career legendary? Join us as we bring the magic of Vegas to our players. The BetMGM team has over 1,400 talented members, revolutionizing sports betting and online gaming in the United States and Canada. We’re a brand with technology at our hearts and the most driven and focused talent in the business.

As a valued team member, we’re committed to giving you the resources and support you need to thrive.
Our benefits and perks include:
Medical, Dental, Vision, Life, and Disability Insurance
Registered Retirement Savings Plan (RRSP), Tax Free Savings Account (TFSA), and Deferred Profit Sharing Plan (DPSP)
Professional development reimbursement and ongoing skills training opportunities
Employee resource groups
Swag, ticket giveaways, and more!
Why join us  At BetMGM, we recognize that every individual plays a meaningful role in our success. That’s why we’re committed to building a respectful, inclusive workplace. It’s the strategy behind every win. By meeting people where they are, we create a culture of belonging where everyone can thrive and a workplace that reflects our values, our people, and our drive to win.
The Opportunity  This posting is for an open role  are seeking a Sr. Digital Marketing Associate who will be responsible for key digital marketing functions including, but not limited to, overseeing the production of digital marketing assets through internal workflows. Reporting to the Director of Digital Marketing, and working alongside the digital marketing team, internal stakeholders, and our digital agency, the ideal candidate will manage the delivery and execution of key digital marketing functions across all BetMGM digital products including, but not limited to, BetMGM Sports, BetMGM Casino, BetMGM Poker, and Wheel of Fortune Online Casino.

This role is partially remote with some in person days required in our Toronto, Ontario office.
Responsibilities   Initiate and manage delivery of digital marketing projects by creating briefs for our creative team, gathering creative feedback and approvals, and distributing finished assets for deployment.
Contribute to high-level digital acquisition strategy for BetMGM products across all paid social platforms, PPC and display.
Work with BetMGM’s paid digital partners including Google, Meta, Twitter & Snapchat to ensure campaign best practices are being met.
Work closely with internal teams to understand business objectives per product and market, and use those insights to tailor digital marketing strategy.
Support larger Brand & Acquisition team in all asset ideation and creation pertaining to new brand and digital campaigns featuring BetMGM’s stack of ambassadors.
Collaborate with teams across the BetMGM organization including, but not limited to, Business Intelligence, Promotions, Partnerships and CRM to optimize digital acquisition and retention strategy.
Interpret data through multiple analytics and reporting tools and deliver insightful analysis and recommendations.
Utilize strong analytical ability to help evaluate performance of campaigns.
Remain well-informed on competitor offerings/creative to help guide paid digital strategy.
Must be able to stand or sit and operate computers and other technological devices for extended periods of time.
What You Bring to the Team  At BetMGM, we understand that each card in the deck plays a unique role in any given hand. If your experience looks a little different from what we’ve identified and you think you’ve got what it takes, we encourage you to apply for this role.
3+ years of experience in digital marketing with a focus on growth marketing
Bachelor's Degree
Demonstrates an excess of attention to detail and meticulous organizational skills
Background in…