International - UX Designer

4789 Yonge St, Toronto, ON M2N 0G3, Canada

Posted Thursday, August 6, 2026 at 4:00 a.m.

Canadian SIM, a subsidiary of Wireless DNA Inc, helps newcomers, students, and travelers get connected prior to arrival in Canada with eSIM and physical SIM plans that offer strong value, competitive pricing, and reliable service.

We are entering a transformation phase:

• Migrating our websiteto Shopify
• Expanding into a future
  mobile app experience
  for activation, onboarding, and customer self-serve

Canadian SIM has strong products and pricing, but our digital experience does not yet perform at the level it should. Visitors often leave before completing key actions, and we need a structured, measurable UX + CRO process toidentifywhat drives drop-offs and systematically improve conversion performance.

This role exists to:

• uncover friction and trust gaps across the customer journey
• redesign high-impact flows and page experiences
• run experimentation and measurement cycles
• raise conversion performance to the standard of topeSIMcompetitors

We are hiring a
UX/UI + CRO Specialist
with experience in
Shopify ecommerce and conversion optimization
to own the end-to-end user experience.

This is a
UX + performance role
— you will combine design execution with analytics-driven experimentation to improve:

• clarity
• trust
• checkout completion

• Analyze the customer journey: landing → plan selection→ checkout → post-purchase onboarding
• Identify friction points, drop-off patterns, and trust barriers
• Translate insights into actionable recommendations and test hypotheses

• Create and iterate designs in
  Figma
• Improve information architecture and product decision-making flows
• home page
• checkout path
• activation/how-it-works content
• Partner with developers to implement scalable Shopify-friendly components
• Own the CRO roadmap: prioritization, testing cadence, tracking, and reporting
• Plan and execute:
• A/B tests
• CTA tests
• landing page optimization
• checkout optimization
• Present results with clear recommendations, expected impact, and next steps

In theeSIMcategory, trust and clarity are often the deciding factors.

You will improve:

• plan differentiation and comparison usability
• transparency in pricing, benefits, and terms
• credibility signals and reassurance content
• “howit works” guidance foreSIMactivation
• overall user confidence across the purchase journey

Support early UX groundwork for the future app experience, including flows for:

• activation onboarding
• account management
• troubleshooting/self-serve support
• renewals and add-ons

• Proven experience improving conversion performance through UX changes
• Familiarity with Shopify ecommerce UX and constraints
• Strong understanding of CRO and experimentation frameworks
• Experience with GA4, Hotjar/Clarity, and A/B testing tools
• Ability to work cross-functionally andoperatewith high ownership

• UX writing/microcopyfor trust + clarity
• Experience building design systems for ecommerce platforms
• funnel or checkout improvements
• CRO testing or performance-driven redesigns
• before/after examples with measurable outcomes (where possible)

4789 Yonge St, Toronto, ON M2N 0G3, Canada