Senior Consultant, Digital Analytics - Simplii Financial

## Senior Consultant, Digital Analytics - Simplii Financial Apply:
Toronto, ON:
Full time:
Posted Today:
End Date:
October 13, 2026 (6 days left to apply):
2620574

We’re building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what’s right for our clients.

At CIBC, we embrace your strengths and your ambitions, so you are empowered  team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.

To learn more about CIBC, please visit
** What you'll be doing
** Simplii Financial is a modern, customer-first organization, and the data that flows through our digital properties is one of our most valuable assets. As Senior Consultant, Digital Analytics, you are responsible for building and managing the analytics infrastructure that powers how we understand and improve the digital experience across Simplii's online and mobile banking platforms. You work alongside Simplii's Digital Technology delivery team to build enhancements that deliver a best-in-class digital customer experience.

You lead the governance, strategy, and optimization of our digital analytics frameworks for Digital Strategy initiatives and Digital Marketing campaigns. You define KPIs, shape analytical focus toward the highest-impact opportunities, and ensure that insights drive confident decisions across Client Experience and Digital Strategy.

You proactively stay abreast of Digital Analytics best practices and lead the adoption of those practices in close collaboration with cross-functional teams.

* At Simplii Financial, we enable the work environment most optimal for you to thrive in your role. You'll have the flexibility to manage your work activities within a hybrid work arrangement where you'll spend 2-3 days per week on-site, while other days will be remote.
* ** How you'll succeed**
* ** Strategy Development
** You use data insights to develop and refine digital marketing and business strategies, including Marketing Pixels, and translate complex findings into clear, actionable recommendations for senior leadership.
* ** Insights and Reporting
** You create detailed and actionable reports for senior leadership that highlight key findings and recommendations, and develop standardized reporting approaches using templates, Adobe Analytics, and ObservePoint based on standardized metrics and implementation.
* ** Tool Management
** You manage and lead the implementation, governance, and use of digital analytics tools and platforms, including Adobe Analytics and Adobe Experience Platform, and continuously evaluate and optimize workflows for new integrations.
* ** Cross-Functional Leadership
** You work closely with departments across Simplii including Sales, Strategy, and Technology, to ensure timely and end-to-end enablement of Marketing and Technology initiatives across a wide array of enterprise platforms including .COM, Online Banking, and Mobile Banking.
* ** Data and Insight Translation
** You translate business objectives into measurement strategies and KPI frameworks and analyze data from a variety of sources to develop performance metrics and actionable insights that enhance the client experience. You identify meaningful trends, anomalies, and opportunities for deeper investigation, and analyze marketing channel performance with expertise in evaluating channel mix and attribution models.
* ** Compliance and Data Governance
** You ensure that all digital analytics practices comply with relevant data privacy laws and organizational policies, including ITP 2.0 and GDPR.
* ** Relationship Building
** You forge strong relationships with business and internal partners and stakeholders providing advice on data…