Senior UX Designer to lead UX research and journey mapping focused improving complex digital experiences Job Toronto area,Ontario Canada

Position: Senior UX Designer to lead UX research and journey mapping focused on improving complex digital experiences.

Our client has an immediate requirement for a Senior UX Designer to lead UX research and journey mapping focused on improving complex digital experiences.

This is a hands-on senior practitioner role focused on understanding user behaviour, analyzing digital journeys, identifying pain points and opportunities, and translating research into clear recommendations for future content, design and implementation.

6-month full-time contract

Calgary preferred; remote considered

Travel may be required

Must Have:

7+ years of professional experience in UX Design, UX Research, Service Design or Experience Design

Strong experience leading UX research and end-to-end journey mapping initiatives

Strong knowledge of research methods including interviews, surveys, usability testing and task-based research

3+ years of hands-on experience with GA4 and web analytics
, analyzing user behaviour, pathways, entry points and drop-offs

Experience working within complex digital ecosystems involving multiple websites, business units and stakeholder groups

Strong workshop facilitation and stakeholder engagement skills, including working with senior leadership

Strong ability to synthesize qualitative and quantitative research into clear findings, journey maps and recommendations

Nice to Have:

Experience in higher education, government or another public-sector environment

Experience with content strategy, information architecture or content design

Experience working within large, decentralized organizations with multiple content owners

Experience with Figma, Fig Jam, Miro or similar UX and collaboration tools

Responsibilties:

Review existing research, analytics, user flows and documentation to establish a current-state understanding

Analyze user behaviour and digital pathways using GA4 and other web analytics

Plan and conduct qualitative and quantitative UX research

Develop end-to-end journey maps identifying behaviours, information needs, touchpoints, pain points and opportunities

Facilitate workshops and interviews with cross-functional teams, subject matter experts and senior stakeholders

Translate research and analytics into clear findings, presentations and actionable recommendations

Identify opportunities to improve content, navigation, functionality and transitions across digital experiences