Director,Chapter Lead,Media Analytics Job Toronto area,Ontario Canada,IT/Tech

Nous bâtissons une banque axée sur les relations pour un monde moderne. Nous recrutons des professionnels talentueux et passionnés qui ont à cœur de faire ce qu’il faut pour nos clients.

À la Banque CIBC, nous misons sur vos forces et vos ambitions pour vous donner le pouvoir d’agir. Les membres de notre équipe disposent de ce dont ils ont besoin pour apporter une contribution significative et être valorisés, à la fois pour ce qu’ils sont et ce qu’ils font.

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What you'll be doing

The Marketing and Client Solutions Decision Sciences ( Growth) team is at the center of our Media practice, strategy and innovation sole focus is to efficiently drive growth in reach and conversions through efficient media investments that are data driven. We work across different enterprise teams at CIBC and Simplii helping them understand and serve our clients and Canadians better each day.

We apply best practices in marketing measurement, descriptive and predictive analysis, machine learning, artificial intelligence and leverage the latest in big data technology platforms.

Reporting into the COE Lead for Marketing and Client solutions within AI Data and Analytics, this role is responsible for leading a Media decision sciences practice, delivering on strategic priorities, managing and maintaining team operations and senior stakeholder relationships, equipping the Media Ops teams with high quality and timely data and insights to continuously optimize our Media. This Director will lead, manage and mentor a small team of Junior and Media scientists.

This role requires a hands-on approach to solving problems, planning and managing change related to all aspects of marketing sciences delivery.

How you'll succeed

Champion media analytics as a strategic growth driver — Serve as the trusted analytics partner to marketing, retail, wealth, and distribution leaders by translating business priorities into clear media measurement, experimentation, and optimization strategies. Ensure solutions are practical, scalable, and aligned to business outcomes.

Lead measurement, experimentation, and optimization across the media ecosystem — Oversee the design, implementation, and ongoing evaluation of analytics frameworks, models, and test-and-learn programs that improve media effectiveness. Guide the team in applying advanced analytics, AI/ML, and emerging GenAI capabilities to both structured and unstructured data, with a strong focus on campaign performance, attribution, audience insights, and investment optimization.

Deliver end-to-end analytical solutions — Lead work from problem definition and methodology through execution, validation, monitoring, and refinement. Continuously evolve approaches as business needs shift, new channels emerge, or performance insights suggest optimization opportunities.

Build a high-performing analytics function — Lead, coach, and develop a strong team of media analytics professionals. Hire and nurture talent with the right blend of analytical rigor, business acumen, and media expertise. Set clear expectations, remove barriers, and ensure the team is aligned to business priorities and enterprise goals.

Embed responsible, effective analytics practices — Foster high standards in measurement design, data quality, experimentation discipline, and responsible AI use. Ensure the team’s work adheres to relevant policies, governance standards, and best practices while maintaining credibility with partners across the organization.

Who you are

You are a media analytics leader first. You bring strong command of the media landscape and understand how to connect channels, audiences, and investments to measurable business outcomes. You are fluent in media…

Director, Chapter Lead, Media Analytics