Senior Business Analyst

The Business Analyst, Omnichannel Enablement supports data-driven healthcare marketing initiatives by translating client and stakeholder needs into clear requirements, solution plans, and delivery-ready documentation. This role partners across Strategy, Client Services, Project Management, Technology, QA, Analytics, Media, and CRM teams to define practical solutions for omnichannel campaigns and digital programs. Success in this role is measured by the quality of requirements, clarity of solution approach, and reliable delivery support across project timelines.
What You’ll Do   Create and maintain business requirements documentation, for CRM, data integrations,, direct marketing, campaign operations and omnichannel programs.
Partner with Technology, QA, Analytics, Media, and Project Management teams to align requirements with test plans, data tracking, KPIs, and delivery timelines.
Lead and support discovery sessions with clients and internal stakeholders to define business needs and requirements, business rules, project scope, assumptions, risks, dependencies, and open questions.
Support solution design sessions by documenting workflows, campaign journeys, data needs, platform considerations, and operational impacts for marketing technology initiatives.
Document functional and non-functional requirements, including data handling, reporting, consent, suppression, privacy, compliance, timing, and operational considerations.
Maintain traceability between requirements, solution documentation, test plans, campaign deliverables, stakeholder feedback, and final outputs.
Review requirements with clients and internal teams to confirm understanding, resolve gaps, and support approval or sign-off processes.
Support delivery by clarifying requirements, assessing change impacts, documenting updates, and helping teams make informed trade-off decisions.
Build subject matter expertise in assigned client ecosystems, including data sources, campaign operations, platform workflows, business rules, and omnichannel requirements.
Use AI-enabled tools responsibly to improve documentation quality, analysis, summarization, workflow efficiency, and team collaboration.
Required   5-7+ years of experience as a Business Analyst, Technical Business Analyst, Business Systems Analyst, or similar role supporting digital, CRM, direct marketing, or omnichannel programs.
Experience facilitating discovery, requirements-gathering, and solution design sessions with clients, internal stakeholders, and cross-functional teams.
Ability to translate business objectives and stakeholder inputs (e.g. marketing campaign programs) into clear and structured business requirements, business rules, workflows, acceptance criteria, and development-ready documentation.
Excellent verbal, written, and visual communication skills, with the ability to bridge business and technical teams and present complex concepts (e.g. systems, data flows, and technical requirements) in a clear and practical way.
Working knowledge of marketing technology platforms, CRM programs, system integrations, APIs, connectors, data flows, data fit-gap analysis, and data governance considerations.
Comfortable managing multiple priorities, shifting timelines, open questions, and cross-functional dependencies while maintaining clear documentation and delivery focus.
AI-forward mindset, being comfortable using AI tools to improve documentation, analysis, summarization, workflow efficiency, and development collaboration while maintaining appropriate review, privacy and quality standards.
Desired   Experience supporting healthcare, pharmaceutical, life sciences, or other regulated industries.
Experience working with enterprise grade CRM and engagement platforms, or cloud platforms such…