AVP, Digital Performance Marketing

Work Location: Toronto, Ontario, Canada Hours: 37.5 Line of Business: Marketing Pay Details: $155,000 - $215,000 CAD TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience  compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role.

The base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs. As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role. Job Description: Reporting to the Vice President, Growth Marketing, the Associate Vice President, Digital Performance Marketing leads the strategy, execution, optimization and performance of the digital marketing practice.

The role provides enterprise and business leadership for digital marketing, connecting marketing strategy to measurable client and business outcomes. Key responsibilities include:

• Digital Performance Marketing Strategy & Execution – Set and direct digital marketing strategy; establish channel roles, investment principles and execution standards aligned to business priorities.
• Digital Marketing Leadership & Standards – Provide leadership across digital marketing channels, embed enterprise best practices and measurement standards, and build the digital marketing capabilities required to create competitive advantage.
• Generative AI & LLM Visibility Strategy – Establish and execute TD’s enterprise Generative Engine Optimization and AI search visibility framework, including standards for how products, brand and advisory content are structured and represented within AI-assisted discovery experiences.
• Enterprise SEO & Owned Content Discovery – Lead organic search and owned content visibility across business segments; unify specialist teams under one technical mandate and establish shared priorities, methods and performance measures.
• Technical Search Architecture – Partner with Marketing Technology, Digital Experience, Content, Data and Technology teams to improve structured data, schema markup, site taxonomy, crawlability, indexing and domain authority.
• Content Signals & Authority – Define enterprise standards that strengthen content quality, relevance, provenance and authority for both search engines and AI systems while supporting clear, accurate customer information.
• Agency, Platform & Vendor Leadership – Lead relationships with agencies, media and technology platforms, and other vendors as extensions of the team, with clear expectations for performance, transparency, controls, innovation and value realization.
• Planning, Investment & Delivery – Translate marketing strategies and annual plans into executable digital programs with clear targets, offers, timelines and budgets; steward investment and delivery to improve efficiency/effectiveness and achieve on-budget outcomes.
• Emerging Discovery Intelligence – Monitor changes in search behaviour, answer engines, LLMs and digital discovery ecosystems; translate external shifts into actionable enterprise growth, content and experience strategies.
• Performance Management & Executive Advisory – Provide ongoing insight into digital marketing performance relative to plan, forecast, prior year and competitive benchmarks; translate results and channel dynamics into clear decisions, trade-offs and actions for senior leaders.
• Governance & Risk – Establish controls, measurement and escalation practices for search visibility, content…