Digital Analyst

Toronto, ON Full-time, Temporary CA $93,862 - CA $126,043 / year
Hydro One Networks Inc. is hiring a full-time, temporary Digital Analyst for an 18-month term in Toronto, Ontario. The role measures marketing activity across social media, traditional media, digital advertising, and the external website, and provides data-driven insights to support campaigns and business objectives.
Responsibilities   Analyze campaign, website, and social media performance using analytics, social listening, SEO, and heat-mapping tools.
Maintain website tracking technology and ensure measurement accuracy.
Create reports, dashboards, and visualizations to communicate performance, KPIs, and insights to stakeholders and media agency partners.
Identify opportunities to improve user experience, SEO, campaigns, social content, and digital channels.
Monitor social media activity, flag potential reputational risks, and participate in social media on-call activities.
Research audience, market, and social trends and contribute insights to campaigns and content planning.
Qualifications   Four-year university education in an appropriate field such as media, or equivalent.
Over four and up to six years of relevant experience in social media and web performance analysis, reporting, and recommending improvements.

Experience with tools including Google Analytics, Google Tag Manager, Hootsuite, Looker Studio, Microsoft Clarity, Brandwatch, and SEMRush.
Knowledge of digital media, marketing, advertising, analytical techniques, and data-analysis software.
Compensation  Hiring salary range: $3,610.06–$4,847.80 biweekly.