Senior Manager, Demand Planning

Sleep Country has built an omnichannel platform behind some of Canada's most recognized sleep brands - Sleep Country, Endy, Silk & Snow, Casper Canada, and Hush. Each was built digital‑first, customer‑obsessed, and unafraid to challenge a sleepy category. We've brought them together to compete at a scale, across every channel, every price point, and every Canadian household. We come from a culture of scrappy energy and comfort with ambiguity that built each of these brands, but we're now layering on the systems, discipline, and operating rigor of a serious enterprise.

That combination is what makes this an interesting place to work.

The people who do well here are operators, who want a short line between their work and the business results. They want to be measured on outcomes, not optics. And they want to be in a place where merit is what gets rewarded.

Silk & Snow is seeking a Sr. Manager, Demand Planning to own the demand and inventory strategy across retail, wholesale, and DTC channels in Canada and the US. Reporting to the COO, you will lead a team of two Demand Planners and partner closely with the Director, Supply Chain, to translate demand into a coordinated, cost‑efficient supply plan.

• Own the 12-to-18-month rolling demand forecast across all channels (retail, wholesale, DTC) and both countries (Canada and US), at the SKU and category level required for planning
• Partner with Sales, Marketing and Product/Merchandising teams on the consensus forecast, promotional planning, demand signals, and lifecycle decisions
• Build and maintain the baseline forecasts and the customer‑specific forecasts for retail and wholesale partners
• Own the inventory forecast, working capital plan, and budget reconciliation in partnership with the Finance Team
• Set inventory targets, safety stock policy, reorder points, and lead‑time assumptions across channels and DCs to balance service level with working capital efficiency
• Champion the planning for New Product Introductions (NPI) and End‑of‑Life (EOL) transitions to maximize sell‑through and prevent dead stock
• Identify operational implications of marketing campaigns and site changes in partnership with the Marketing Team

• Own the end-to-end S&OP process, including the monthly executive S&OP meeting, the pre‑S&OP demand reviews, and the consensus forecast that aligns Sales, Brand, Merchandising, and Finance with operational supply
• Manage service levels, inventory health, landed cost across channels, the operating cadence and the operational metrics that span demand and supply in partnership with the Director, Supply Chain
• Translate validated demand into firm Purchase Orders with target Cargo Ready Dates (CRDs); hand off to the Manager, Supply & Inbound Operations for execution

• Build the disciplines of a maturing enterprise including planning cadence, templates, SOPs, and reporting infrastructure that allow the function to scale with volume rather than headcount
• Own the demand planning KPI scorecard: forecast accuracy and bias by channel, in‑stock rate, inventory turns, weeks of supply, aged and excess inventory %, working capital impact, purchase order accuracy
• Manage total inventory investment to plan; partner with Finance on working capital, inventory provisions, and the inventory line of the operating budget
• Continuously improve forecasting methodology, tools, and the data inputs that feed them
• Drive the inventory forecast, working capital plan, and budget reconciliation in partnership with the Finance Team

• Lead, coach, and develop Demand Planners to support Retail, Digital, and wholesale channels; build a culture of analytical rigor, curiosity, and accountability
• Set clear goals, priorities, expectations, and performance standards for direct reports
• Foster a strong culture of collaboration and teamwork actively removing roadblocks and proactively developing the team to be highly cross‑functional
• Report on forecast accuracy, inventory health, inventory working capital impact, and supply commitments to the COO and broader leadership team.