Account Director, XM

Join to apply for the  Account Director, XM  role at  Salt XC .

Location:

Toronto (Hybrid).

Company Overview

Salt is a North American marketing agency that creates connected experiences through creative, digital & media innovation. Our mission is “Earn the World’s Attention” and Salt is built to find, develop, execute, and amplify the ideas that are worthy of our clients’ audiences. We’ve structured our agency to do what’s right for our clients – to connect different perspectives, to work across mediums, and to focus on delivering meaningful, effective results.

We’re committed to living up to the values in our name. “Salt of The Earth” means we value collaborative, humble, hard‑working people here. We’re looking for people who are as smart as they are kind because we believe the right talent and the right culture help us do what’s right for our clients.

Salt was named Adweek’s 2025 Experiential Agency of the Year, reflecting our passion for bold ideas, craft, and meaningful brand experiences.

Role Overview
As an Account Director, you’ll lead a portfolio of integrated client campaigns, overseeing strategy, execution, and growth across multiple accounts or brands. Acting as both a business owner and client advisor, you’ll be responsible for delivery of excellence, trusted relationships, and team alignment at every stage.

You’ll oversee and inspire cross‑functional teams, ensuring programs are insight‑driven, creatively sharp, and built for measurable performance. From shaping campaign vision and briefing creative to managing budgets, resources, and timelines, you’ll bring structure and clarity to complex, multi‑channel work.

This role is built for a strategic thinker and decisive leader who thrives in fast‑paced, client‑facing environments. You’ll anticipate client needs, identify risks and opportunities, and drive solutions that create value. A clear communicator and collaborative partner, you’ll coach and mentor your team, foster morale, and ensure both clients and colleagues feel confident, supported, and inspired.

Core Responsibilities
Project & Operational Management

Oversee the delivery of integrated marketing campaigns across multiple accounts or brands, ensuring alignment with client objectives and agency standards.

Provide clarity and structure to complex, multi-channel programs from strategy and briefing through execution, wrap-up, and post-program reporting.

Anticipate risks, challenges, or shifting priorities, and proactively adjust plans while maintaining client confidence.

Guide operational resource planning across accounts, balancing workloads and ensuring team efficiency.

Foster a culture of collaboration, accountability, adaptability, and operational excellence across cross‑functional teams.

Vendor & Partner Management

Lead vendor selection and negotiation for key projects, ensuring contracts, scopes, and expectations align with client and agency goals.

Build and maintain strong, long‑term partnerships with suppliers, contractors, and agency collaborators that drive quality and value.

Oversee vendor performance and alignment to client expectations, escalating issues and resolving challenges as needed.

Partner with senior leadership to identify and develop new external partnerships that expand capabilities and enhance client offerings.

Financial Acumen

Own portfolio-level financial performance, including P&L accountability, profitability targets, and margin growth.

Build, oversee, and reconcile budgets across multiple programs with transparency, accuracy, and accountability.

Monitor costs and revenue against forecasts, identify risks or underperformance early, and implement corrective actions.

Train and empower account teams in financial stewardship, ensuring scalable budget discipline and scenario planning.

Collaborate with Finance and agency leadership on forecasting, reporting, and growth planning.

Client Growth

Act as a strategic advisor, developing and deepening trusted client partnerships rooted in insight, foresight, and proactive communication.

Maintain a strong understanding of client businesses, industries, and growth drivers, using this knowledge to anticipate needs and identify…