Director of Brand & Partnerships

Director of Brand Experience & Partnerships

Location:

Toronto, ON, CA

Requisition :  36879

Cheers to creating an incredible tomorrow!

At Molson Coors, we tackle big challenges and defy the status quo. With a proud legacy of excellence, an incredible portfolio of beer, seltzers, spirits, and non‑alcohol brands, and a bold vision for our future...we’re on the path to transforming the beverage industry. That requires remarkable individuals who are curious, tenacious, and never afraid to fail forward.

We seek, value and respect everyone’s unique perspectives and experiences knowing that we are stronger together. We collaborate as a team and celebrate each other’s successes.

Here’s to crafting careers and creating new legacies.

Crafted Highlights:
The Director of Brand Experience & Partnerships is accountable for the development and execution of the Canadian Brand Experience & Partnership strategy that aligns with the Canadian Long Range Plan, and maximizing the ROI to contribute to the Annual Operation Plan. The Director of Brand Experience & Partnerships collaborates with Marketing and Sales teams to ensure above the line and below the line connectivity to how consumers/customers experience our brands with all of our sponsorship and festival partners.

What You’ll Be Brewing:

People Leadership: recruit, retain and develop a talented, engaged and diverse team of professionals. Develop capability across team to continue the evolution of the Brand Experience & Partnership team.

Partnerships:
Collaborate with VP of Marketing and Head of Partnerships (US) to develop and implement a partnership/sponsorship strategy in line with our brands portfolio ambitions and objectives. Lead ongoing development and management of major partnerships, sponsor ships and alliances, maximizing contract value and execution of brand, sales, and financial goals, while also fostering new partnerships for growth.

Brand Experience Strategy/Planning:
Develop the strategy for consumer focused experiences across Canada that amplifies how individuals experience and interact with our brands. Ensure that each event produces positive results for the business and our brands in alignment with the objectives of Marketing & Sales. A seat on the marketing leadership team ensures alignment with the brand strategies and that ultimately this avenue is a brand-building vehicle, in line with broader marketing philosophy and KPI's.

Build and lead annual planning process for BXP team to ensure the continuous optimization of partnership/sponsorship strategy, in line with evolving Canadian commercial portfolio strategy.

Fiscal Responsibility and Planning:
Direct management of sound financial and budgetary policy and instill a commitment to fiscal responsibility within teams. Maximize utilization of available budget to ensure efforts reach trade with a relentless focus on ROI to drive profitable growth.

Contract negotiation, new business development, and relationship management:
Leads strategic contract negotiations with key partners and vendors, ensuring favorable terms that align with business objectives and mitigate risk. Drives new business opportunities by identifying market trends, cultivating strategic partnerships, and leading cross-functional teams through the deal lifecycle. Builds and maintains high-impact relationships with clients, stakeholders, and external partners to foster long-term collaboration and business growth. Collaborates with executive leadership to shape commercial strategies, leveraging insights from negotiations and partnerships to influence broader organizational goals.

Supports partner management both of extensive partnership/alliance network (requiring Sr. level partner management on ongoing basis, across country) as well as partner management of agency roster supporting BXP team in Canada, ensuring agency partners are delivering against KPI's and most effectively supporting needs of team.

10-15 years of industry experience

Blended experience across Brand Experience and Partnerships with 5 plus years of leadership experience with capability in strategic thinking and strategic framework building.

You love a challenge – you complete…