Senior Manager, Profile & Client Development

Senior Manager, Profile & Client Development

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Dentons is designed to be different. Our Firm leads the way in a rapidly changing legal marketplace. We challenge the status quo and deliver consistent results as well as uncompromising quality and value to our clients. Our global presence is renowned as a Firm with over 21,000 individuals in more than 200 offices serving clients across 80+ countries.

Dentons Canada is committed to its people and communities. We are consistently recognized as an employer of choice having received numerous awards including being selected as one of Canada’s Top 100 Employers (2026). Canada’s Top Employers for Young People (2025), and Canada’s Best Diversity Employers (2025).

This role is an opportunity for you to join Canada’s Global Law Firm, a Firm that offers opportunities to build your career while growing your skills and deepening your expertise.

Reporting to the Chief Marketing Officer, the Senior Manager, Profile & Client Development is a key member of the national business development leadership team, responsible for advancing the firm’s visibility, client engagement, and growth strategies across assigned practice and sector groups.

This role combines strategic leadership with hands‑on initiative execution. Working closely with practice and sector leaders, Office Managing Partners, and cross‑functional teams, including Communications, Proposals, Digital, and Business Intelligence, the Senior Manager drives high‑impact initiatives that strengthen Dentons’ market position and deliver measurable business growth.

With a passion for marketing and client development, the Senior Manager brings a proven track record in developing and executing programs that raise profile, deepen client relationships, and generate new business. The ideal candidate is a strategic thinker and skilled collaborator, comfortable navigating a matrixed environment and the relationship‑driven nature of professional services.

• Lead the development and execution of business development and profile‑raising strategies for select national practice and sector groups, ensuring alignment with firmwide priorities.
• Partner with practice and office leadership to translate business goals into actionable strategies that drive growth, deepen client relationships, and enhance visibility.
• Monitor market and industry trends, identifying innovative opportunities to differentiate Dentons through strategic business development campaigns.
• Participate in the development and implementation of annual strategic plans and budgets.
• Establish and promote best practices in business development, collaborating across practice groups and functional teams to ensure alignment and efficiency.
• Act as a connector between leadership, partners, and the broader Client Development team to ensure communication, accountability, and alignment around growth initiatives.

• Build and maintain strong relationships with internal stakeholders - including partners, practice group leaders, and office leadership – to identify client needs and growth opportunities.
• Advise and lead strategic regional bids and RFPs, including resource planning, project management, and post‑submission debriefs.
• Support profile‑building initiatives for assigned groups through award nominations, speaking engagements, media opportunities, and social media visibility.
• Collaborate with the Business Intelligence team to develop reporting and analytics that inform BD strategies and demonstrate measurable outcomes.
• Champion the use of CRM and digital tools to strengthen data‑driven business development practices across the firm.

• Lead, mentor, and develop a team of five business development professionals supporting a portfolio that includes Litigation, Energy, Real Estate, Employment, and Privacy (portfolio subject to change), as well as the Calgary and Edmonton offices.
• Oversee team deliverables, ensuring the highest standard of quality, strategic impact, and alignment…