Manager, Product Marketing

The Opportunity

We’re looking for a Manager, Product Marketing to join our Asset Management marketing team.

If you’re an experienced asset management marketer, obsessed with driving performance outcomes and motivated by creating cohesive, innovative marketing programs that fulfill business strategies and compel customers to take action, keep reading.

Reporting to the Director, Product Marketing, you will execute compelling go-to-market plans that will increase product penetration within both the credit union and third-party financial advisor intermediary distribution channels.

This role requires a driven and collaborative individual with a proven ability to deliver end-to-end multi-channel marketing programs, execute successful product launches, and develop effective sales enablement tools. A growth mindset and commitment to continuous improvement are essential, as is a detail-oriented, “get-it-done-right” attitude. The Manager, Product Marketing thrives in hands-on environments and is passionate about performance optimization.

• Service – You put your clients’ needs first. You advocate service excellence, and work to deliver client-centric solutions, and proactively develop strategic partnerships that allow Aviso Wealth to become a trusted advisor and partner
• Execution – You are committed to achieving your goals and to succeed. This includes focusing on “getting things done”, as well as recognizing and taking advantage of opportunities as they arise. You are consistently looking for ways to improve your personal best and see value in continuous improvement. You take accountability for your actions and learn from mistakes
• Collaboration – You work collaboratively with others with the common goal of driving positive results. Making meaningful contributions to your team to achieve organizational goals is a priority. You proactively encourage collaboration, build trust and inclusion, and work to establish effective relationships both inside and outside of the organization
• Leadership – You lead your team and provide regular direction, guidance, coaching, and motivation, all while striving for peak performance. You assist them in overcoming obstacles through additional resources, removal of roadblocks, and providing the level of support required for their success. You delegate and deliver feedback based on the in-depth understanding of your individual team members

• Develop and execute measurable flexible go-to-market plans for the Asset Management business line, collaborating closely with internal cross-functional teams
• Apply trends in the financial markets, competitive landscape, digital platforms, and customer insights to create actionable plans to position our asset management products and solutions and bring value to our customers
• Translate complex information and data into compelling stories, working with internal teams to drive audience engagement and action
• Lead project implementation for program launches, marketing initiatives, events, and sales enablement materials (fund profiles, case studies, tools etc.), coordinating with a cross-functional team of business and marketing professionals
• Monitor, report, and optimize plans to deliver value and achieve targeted KPIs, evaluating strategy and execution to inform continuous improvement
• Ensure all communications comply with regulatory standards, established policies, procedures, and brand standards
• Build and maintain relationships with internal colleagues and stakeholders to leverage resources across product lines and delivery channels
• Prepare and maintain daily, weekly, monthly, and quarterly reports to support business management and identify market and channel opportunities
• Proactively identify process gaps, propose effective solutions, and enhance operational efficiency

• Bachelor’s degree in Business, Marketing, Communications, or a related field
• Minimum of 4–5 years of relevant product marketing experience, with a proven track record of developing and implementing robust product marketing strategies both online and offline to maintain competitive advantage
• At least 2 years of experience within the…